11 trends for mobile apps in 2011
What are the key trends with mobile applications and what will Apple, Google, Microsoft, Research In Motion and others do that will affect brands in their marketing and commerce?
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Tiffany & Co. rings in holidays with multichannel video campaign
Upscale jewelry retailer Tiffany & Co. has integrated an evocative video ad for its holiday 2010 sales push into branding on its Web site, social media platforms and a front-page rich-media unit on The New York Times Web site.
Luxury Daily, Dec. 14, 2010 – Tiffany & Co. rings in holidays with multichannel video campaign
Luxury consumers likelier to search on mobile Web: analyst
Affluent consumers are more likely to search for products using their handheld devices, making mobile advertising an effective tactic for luxury brands, according to an analyst from ABI Research.
Hendricks Park launches camera-enhanced personalized shopping site
Private sale service Hendricks Park has launched an ecommerce destination that assists men with their apparel and accessories searches using video chat technology.
Ritz-Carlton drives travel club expansion with service focus
Upscale hotel chain Ritz-Carlton is expanding its Destination Club membership program with a focus on converting current hotel guests into long-term brand advocates.
Gucci, Neiman Marcus, Giovanni Bedin and House of Worth – News briefs
Today in luxury marketing – Gucci threw a day-care party for the city’s most fabulous of fabulous children; Neiman Marcus to ramp up spending; Giovanni Bedin revitalizes a heritage brand.
5 keys for luxury brands to build transmedia campaigns
If you spend any time on the digital marketing blogs or attend industry pundit-fests, you are sure to come across the unfortunately worded new concept of transmedia.
Luxury Daily, Dec. 13, 2010 – Ralph Lauren is 2010 Luxury Marketer of the Year
Luxury Daily, Dec. 13, 2010 – Ralph Lauren is 2010 Luxury Marketer of the Year