French fashion house Hermès continues its fight to maintain family control of the company as LVMH postures for a takeover, leaving some to wonder about the viability of independence in the age of luxury conglomerates.
German designer Hugo Boss is testing out the analytical power of mobile as it draws consumers to special one-night events at its New York retail locations this month.
A number of high-end brands are targeting The Robb Report’s ultra-affluent readership via the luxury-lifestyle magazine’s holiday gift guide and iPad application.
L’Oreal Paris hopes to bolster the relevance and reach of its beauty products by naming Jennifer Lopez as the line’s new brand ambassador.
Today in luxury marketing – Saving Valentino; The hunt is still on for Barneys; McLaren brings back the SLR for a limited-edition swan song; What if there was a Do-Not-Track list for online browsing?
To elevate a brand through mobile, firms need to be asking several key questions to ensure that a comprehensive and engaging, rather than a me-too approach, is taken towards application development.
Based on an increased profit margin from Black Friday sales, luxury brands should consider using personalized shopping Web sites as a way to connect with their most valued customers.
Online retailer Gilt Groupe is launching a Web series, “Unracked with Gilt Groupe,” that will feature interviews with fashion icons.
