Prestige brands reach shoppers via Robb Report’s expanding marketing palette
A number of high-end brands are targeting The Robb Report’s ultra-affluent readership via the luxury-lifestyle magazine’s holiday gift guide and iPad application.
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L’Oreal Paris targets heightened relevance with brand ambassador Jennifer Lopez
L’Oreal Paris hopes to bolster the relevance and reach of its beauty products by naming Jennifer Lopez as the line’s new brand ambassador.
Valentino, Barneys and the Do Not Track list – News briefs
Today in luxury marketing – Saving Valentino; The hunt is still on for Barneys; McLaren brings back the SLR for a limited-edition swan song; What if there was a Do-Not-Track list for online browsing?
5 keys to elevating brands through mobile apps
To elevate a brand through mobile, firms need to be asking several key questions to ensure that a comprehensive and engaging, rather than a me-too approach, is taken towards application development.
Luxury Daily, Dec. 6, 2010 – Black Friday profits prove personalized shopping is beneficial for luxury brands
Black Friday profits prove personalized shopping is beneficial for luxury brands
Based on an increased profit margin from Black Friday sales, luxury brands should consider using personalized shopping Web sites as a way to connect with their most valued customers.
Gilt Groupe launches Web series starring fashion gurus
Online retailer Gilt Groupe is launching a Web series, “Unracked with Gilt Groupe,” that will feature interviews with fashion icons.
Ebel Watches targets new customers with popular blogger as model
Ebel Watches is looking to connect with a female audience by collaborating with a young fashion blogger who will model its products.
Four metrics for adding neighborhood-level data to go hyper-local
Web sites and mobile applications which present information in terms that reflect local context resonate better with target users and will win in the long run.
Givenchy, Karl Lagerfeld and Viktor & Rolf – News briefs
Givenchy shows Liv Tyler’s womanly side; A riveting behind-the-scenes look at Karl Lagerfeld’s Pirelli calendar shoot; Viktor and Rolf on art, commerce and superstition.