Lancome and Aveda are the high-end beauty brands with the strongest digital marketing strategies thanks in large part to their focus on social media and video, according to a report by L2 Think Tank.
French brand Cartier debuted the Winter Tale holiday gift store to highlight its selection of jewelry and accessories while driving awareness through a marquee banner ad placement on The New York Times’ Web site on Black Friday.
Swiss watchmaker Hublot is aiming to keep up with mobile marketing through the launch of an iPhone application that leverages the innovative usage of augmented reality and 360-degree views of its products.
Today in luxury marketing – Ralph Lauren’s digital manifest destiny; Another trio for Louis Vuitton; Will top firings change Barneys’ cool?; Images from Tom Ford’s secret hypercontrolled runway show are out.
The nation’s leading retailers have pulled out all stops for their holiday shopping applications. How do they fare? And what are the takeaways for luxury marketers and retailers?
The United States Supreme Court declined to hear Tiffany & Co.’s trademark infringement lawsuit against eBay to effectively place the onus of counterfeit enforcement on brands.
Audi of America claims that the brand is on track to have its best sales year in large part because of advertising during the past three Super Bowl broadcasts.
Gilt Groupe is eschewing the flash-sale format that has made it an ecommerce force with the launch next summer of a full-price men’s retail destination online.
A growing number of luxury automotive brands are going mobile with their advertising strategies to reach an increasing consumer base with smartphones, according to Millennial Media.
