Luxury Daily, Nov. 15, 2010 – Does the Thanksgiving weekend really matter for luxury brands?
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Does the Thanksgiving weekend really matter for luxury brands?
Black Friday and Cyber Monday represent major fulcra in mass-market sales strategies, but some observers doubt Thanksgiving weekend’s significance for prestige brands.
Audi drives new dealership strategy with iPad app
Audi of America has launched a new iPad application to promote its 2011 A8 vehicle and drive foot traffic to its dealerships.
Ritz-Carlton pushes seasonal travel perks to lift holiday bookings
Ritz-Carlton is boosting its holiday reservations via a variety of fall and end-of-year themed packages.
Bentley maintains bespoke emphasis with 2012 coupe
British automaker Bentley is offering 14 customizable design options in its 2012 Continental Flying Spur.
Richemont, Dolce & Gabbana, Tod’s and Jean Paul Gaultier – News briefs
Today in luxury marketing – Richemont shines as Asians splash out on Cartier; Models replace Madonna for the spring Dolce and Gabbana campaign; Tod’s sees excellent 2011 results, shares up.
How mobile can enhance the holiday shopping season
This holiday season the game has changed as retailers bring their brand and store to the consumers’ palm.
Has Ralph Lauren redefined out-of-home advertising?
Ralph Lauren foretold the future of out-of-home advertising when it executed a massive, multisensory spectacle at its flagship New York and London locations earlier this week.
Luxury Daily, Nov. 12, 2010 – Has Ralph Lauren redefined out-of-home advertising?
Tag Heuer breaks mobile bar code effort with major media buys
Fine watchmaker Tag Heuer has integrated QR codes into ad buys with publications such as The Wall Street Journal, USA Today and Glamour magazine.