Location-based marketing is poised for growth
Reaching consumers where they are most likely to commit to a purchase, at the precise time they are in the proximity? Why would marketers not jump at that opportunity?
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Tory Burch, Trump hotels forge promotional ties for CRM
Fashion designer Tory Burch and the Trump Hotel Collection have partnered to launch a multichannel promotional campaign that will let both brands bolster their customer relationship marketing efforts.
Luxury Daily, Nov. 10, 2010 – Tory Burch, Trump hotels forge promotional ties for CRM
Barneys New York keeps brand top-of-mind with mcommerce site
Department store chain Barneys New York is extending its sales strategy to the mobile space with a new commerce-enabled, smartphone-optimized Web site.
Direct messaging, social media key to reaching wealthy consumers: study
Direct messaging such as personal phone calls and social media tactics are effective for targeting consumers with incomes higher than $500,000 and should play a role in holiday strategies, according to research from AgencySacks.
Mobile influences behavior ahead of point of purchase: exec
A senior executive at Epsilon, the nation’s leading email marketing and interactive services firm, has said that mobile and social media are an ideal fit for luxury brands.
Hermes, Mercedes-Benz and Twitter – News briefs
Today in luxury marketing – Hermes raises outlook for year; Green luxury? Mercedes-Benz to offer four cylinders in top-line S-Class.
How touch screen can transform your brand
Back when touch-screen technology first came on the scene, it was hard to get past the sheer “cool” factor, and just how much fun it was to touch a screen and make a computer or MP3 player do whatever we wanted it to do with a single stroke of the finger.
Hugo Boss breaks ambitious brand extension campaign with Guggenheim
German fashion house Hugo Boss is driving an expansive brand extension effort in conjunction with the Solomon R. Guggenheim Foundation via print, online, in-store and mobile media.
Luxury Daily, Nov. 9, 2010 – Hugo Boss breaks ambitious brand extension campaign with Guggenheim