Multichannel
November 9, 2010
By Peter Finocchiaro
Hugo Boss is driving an expansive brand extension effort in conjunction with the Solomon R. Guggenheim Foundation via print, online, in-store and mobile media.
{"ct":"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","iv":"628df132a79008a654264e930458db8b","s":"82a59be401baa8f1"}
Share your thoughts. Click here