Multichannel
November 9, 2010
By Peter Finocchiaro
Hugo Boss is driving an expansive brand extension effort in conjunction with the Solomon R. Guggenheim Foundation via print, online, in-store and mobile media.
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","iv":"5f32187da1d21a9a430701a2d5a44ad0","s":"a36b730dd98e8e52"}
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