Multichannel
November 9, 2010
By Peter Finocchiaro
Hugo Boss is driving an expansive brand extension effort in conjunction with the Solomon R. Guggenheim Foundation via print, online, in-store and mobile media.
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","iv":"3da72b09d04d95706ef4ab45f5710568","s":"fb14149a41f58e56"}
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