Multichannel
November 9, 2010
By Peter Finocchiaro
Hugo Boss is driving an expansive brand extension effort in conjunction with the Solomon R. Guggenheim Foundation via print, online, in-store and mobile media.
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","iv":"b4396435014900a454eb606e9c8d5517","s":"7359c52ee3bc40e4"}
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