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Jan. 27, 2022
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Multichannel

Tory Burch, Trump hotels forge promotional ties for CRM

November 10, 2010

Tory Burch and Trump Hotel Collection are putting their brands together to collect consumer information

 

By Kaitlyn Bonneville

Fashion designer Tory Burch and the Trump Hotel Collection have partnered to launch a multichannel promotional campaign that will let both brands bolster their customer relationship marketing efforts.

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  1. Hugo Boss debuts modern rebrand with star-studded campaigns
  2. Young people are buying less, buying better through luxury: Klarna
  3. Boucheron commemorates historic rendezvous with new collection
  4. Luxury brands turn to experiences to fulfill consumers’ desire for exclusivity
  5. Kering, Estée Lauder Cos. among most inclusive companies: Bloomberg
  6. Chanel gets consumers talking with runway horse
  7. Day’s wrap: Chanel, Bentley, Brioni and inclusivity in luxury
  8. How Estée Lauder Cos.’ Lab Series reinvented itself for a new generation
  9. Kering cedes luxury watchmaking space to LVMH, Richemont with portfolio shakeup
  10. Balenciaga, Gucci lead Lyst Index while TikTok trends dominate
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Chanel, Bentley, Brioni and inclusivity in luxury