Mobile social games a natural fit for upscale brands: Appssavvy exec
Luxury brands should find ways to leverage mobile location-based services to create deep brand engagement and drive sales, according to an appssavvy executive.
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Lugano Diamonds relaunches Web site to drive in-store sales
Lugano Diamonds has re-launched its Web site to make the interface easier to navigate for consumers, inviting them to visit its grand salon showroom in Newport Beach, CA.
Neiman Marcus, Hermes, Vera Wang and Nielsen – News briefs
Today in luxury marketing – Neiman Marcus joins borrowers tapping rally to extend loans at higher rate; Hermes needs to style media defense to unsaddle LVMH; Nielsen admits undercounting Web traffic.
What is the growth trajectory for mobile advertising?
Clearly, while the growth in mobile advertising is impressive, the mobile ad market in the U.S. remains immature and modest in size.
Luxury Daily, Nov. 5, 2010 – Net-A-Porter targets party-goers in new online, mobile segmented push
Net-A-Porter targets party-goers in new online, mobile segmented push
Net-A-Porter is reaching out to a distinct segment of consumers with the appearance of its Party Boutique within its digital magazine.
St. Regis woos experience-seeking customers with Aficionado program
St. Regis Hotels & Resorts is taking the concept of bespoke guest experiences a step further with the launch of its Aficionado program.
Fairmont supports environmental causes via holiday gift cards
This holiday season, Fairmont Hotels & Resorts will donate $5 for every gift card sold to Mission Blue to increase awareness of the ocean crisis.
Lexus, Neiman Marcus Inc. – News briefs
Today in luxury marketing – Lexus leads luxury car sales over Mercedes; Neiman Marcus Inc. plans to amend its existing credit facility.
5 keys to the perfect mobile site
You are happily browsing the Web on your sleek new smartphone when you land on a page that is so ill-suited to mobile viewing – so clunky, so inelegant, so frustratingly inoperable – that it completely destroys the mobile experience.