Luxury Daily, Nov. 4, 2010 – One out of five upscale retailers offer mobile shopping
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One out of five upscale retailers offer mobile shopping
Only 21 percent of luxury retailers currently let consumers complete transactions from mobile commerce Web sites or applications, according to FitForCommerce.
How luxury brands can move the needle with social marketing
The emergence of social media has created an opportunity that luxury brands should exploit to magnify the effects of their marketing by generating word-of-mouth and fostering consumer loyalty.
New York Philharmonic aims to raise profile with Musical Suppers Series
The New York Philharmonic is looking to raise its profile as a premier cultural experience with the launch of its 2010–2011 Musical Suppers series.
Stella McCartney pushes online, mobile sales for new children’s line
Designer Stella McCartney has placed a dedicated Web site and mobile application at the center of the sale strategy for its new Stella McCartney Kids line of children’s wear.
Hermes, LVMH, Lexus and Alexander McQueen – News briefs
Today in luxury marketing – Hermes chiefs warn off Arnault, LVMH; Toyota’s Lexus widens luxury sales lead over Mercedes, BMW; McQueen settles with Hell’s Angels.
How about lowering the price of leasing a short code?
Lower prices may encourage more brands to lease common short codes for SMS-based marketing programs. Are the wireless carriers on board?
Neiman Marcus drives social shopping with holiday wish lists
Department store chain Neiman Marcus is promoting its gift options and encouraging consumers to share their holiday wish lists through a social media initiative on its Web site.
Luxury Daily, Nov. 3, 2010 – Neiman Marcus drives social shopping with holiday wish lists
Bluefly cements mobile strategy with mcommerce site launch
Online retailer Bluefly.com has extended the reach of its mobile sales strategy with the addition of a smartphone-optimized, commerce-enabled Web site.