Neiman Marcus, Bugatti and Conde Nast Traveller – News briefs
Today in luxury marketing – Neiman Marcus aims to deliver multichannel luxury service; Bugatti, Ferrari sell out of supercars as luxury roars back.
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Luxury Daily, Oct. 1, 2010 – PRC rejecting postal rate increase benefits luxury brands
PRC rejecting postal rate increase benefits luxury brands
The Postal Regulatory Commission’s rejection of proposed Postal Service hikes will benefit businesses in the luxury sector that do a lot of shipping and direct mail marketing.
Marketers should aggressively defend better, more expensive creative: panelist
NEW YORK – Marketers need to be more assertive in pursuing intriguing but more expensive creative ideas, according to a former luxury retail executive.
Vector Media exec: Double-decker buses are newest way to reach luxury audience
NEW YORK – Double-decker buses are the newest forms of out-of-home advertising in major U.S. cities, according to an executive at Vector Media.
Rolls-Royce shows off five new models at Paris Motor Show
Rolls-Royce Motor Cars is showcasing its bespoke capabilities via five new customized vehicles at the prestigious Paris Motor Show.
Uptown City Guides rolls out among top 10 travel apps
Luxury lifestyle publication Uptown Magazine has launched its City Guides iPhone application, debuting among the top 10 travel applications.
Off & Away enhances site to give consumers better luxury travel options
Luxury travel auction site Off & Away has enhanced its platform to reduce auction lengths and give consumers a wider range of options when spending bid credits.
Mobile Commerce Daily, Sept. 30, 2010 – Luxury brands must allocate more budget to online advertising: panelist
Luxury brands must allocate more budget to online advertising: panelist
NEW YORK – Luxury brands must invest much more heavily in online advertising or find themselves out of touch with the young consumers.