NEW YORK – Luxury retailer Gilt Groupe is targeting consumers via rich media and personalized email campaigns, according to an executive who spoke at Advertising Week’s “The Collaborative Alliance” session.
Volkswagen Group-owned Bentley Motors Ltd. is targeting ultra-affluent mobile users with the launch of an iPad-optimized version of its Pure Bentley branded journal.
The lack of an industry-standard interactive, rich-media ad unit has dissuaded luxury marketers from making more significant investments in online advertising.
GRAPEVINE, TX - Senior executives from Godiva and Kenneth Cole explained why mobile is critical to their marketing and retail plans during a panel at the Shop.org conference.
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