Dior, Jean Paul Gaultier, BMW and Cyber Monday – News briefs
Today in luxury marketing – Dior’s grey lady; Jean Paul Gaultier wants people to wheel themselves around in his furniture; BMW’s Quandt Family vows to uphold commitment to automaker.
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How to build customer engagement online through automated targeting
Consumers develop strong ties to certain luxury items based on long-held affiliations, favorable public perception or an aura of exclusivity. However, luxury brands face increasing competition for customer attention and dollars.
Prestige brands capitalize on big Black Friday, historic Cyber Monday
High-end retailers kept pace with mass-market brands to stake huge sales figures this holiday weekend as consumers shelled out more than $45 billion, including historic revenues online.
Luxury Daily, Nov. 30, 2010 – Prestige brands capitalize on big Black Friday, historic Cyber Monday
Stella McCartney extends ecommerce to Britain with Web site redesign
Stella McCartney has launched a redesign of its ecommerce Web site in the United States and Britain, marking the first time consumers from the latter country have been able to buy the designer’s products online.
British designer Mulberry mobilizes sales strategy with first application
British apparel and accessories designer Mulberry has launched its first mobile application to let consumers shop its looks from their iPhones and iPads.
Luxury brands should offer heavy discounts via display ads during holidays: comScore
Luxury brands should focus on creating eye-catching online display ads to take advantage of the projected 11 percent growth in holiday ecommerce this year, according to comScore.
Lanvin, Porsche and social media marketing – News briefs
Today in luxury marketing – H&M says Lanvin collection performing well in China, Russia; Porsche seeks backing for rights issue; Social-media pitches help retailers draw shoppers.
Why brand applications are ads
The truth of the matter is that applications are ads, plain and simple. But how do brands measure advertising’s influence on consumer behavior?
Luxury brands must risk failure to succeed in new media: Morpheus exec
NEW YORK – Luxury brands have made great strides on the Internet, but still need to experiment with their social and mobile media messaging to learn necessary best practices, according to an executive at Morpheus Media.