Fine watchmaker Girard-Perregaux tries on augmented reality mobile app
Swiss watchmaker Girard-Perregaux is letting consumers try on its products without ever stepping foot in a store using augmented reality technology in its new mobile application.
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Waterford Crystal targets young demographic with People’s Choice partnership
Waterford Crystal is raising brand awareness among a younger demographic by designing three custom-made trophies that fans of the People’s Choice Awards can vote for online.
The Macallan auctions $460,000 bottle of whiskey to benefit charity
Scottish spirits maker Macallan partnered with auction house Sotheby’s to sell off a 64-year-old bottle of Scotch in a Lalique-branded decanter to benefit the nonprofit organization, charity: water.
Hermes, Richemont and Ferrari – News briefs
Today in luxury marketing – Hermes launches ad campaign to defend the ‘unique know-how, values and the culture of the house’; Richemont’s focus on saving cash pile damps Hermes speculation.
How to optimize SMS campaigns
SMS-keyword-to-short-code campaigns are limiting because they often result in the mere collection of mobile phone numbers. How to get it right?
Luxury Daily, Nov. 15, 2010 – Does the Thanksgiving weekend really matter for luxury brands?
Does the Thanksgiving weekend really matter for luxury brands?
Black Friday and Cyber Monday represent major fulcra in mass-market sales strategies, but some observers doubt Thanksgiving weekend’s significance for prestige brands.
Audi drives new dealership strategy with iPad app
Audi of America has launched a new iPad application to promote its 2011 A8 vehicle and drive foot traffic to its dealerships.
Ritz-Carlton pushes seasonal travel perks to lift holiday bookings
Ritz-Carlton is boosting its holiday reservations via a variety of fall and end-of-year themed packages.
Bentley maintains bespoke emphasis with 2012 coupe
British automaker Bentley is offering 14 customizable design options in its 2012 Continental Flying Spur.