Today in luxury marketing – Richemont shines as Asians splash out on Cartier; Models replace Madonna for the spring Dolce and Gabbana campaign; Tod’s sees excellent 2011 results, shares up.
This holiday season the game has changed as retailers bring their brand and store to the consumers’ palm.
Ralph Lauren foretold the future of out-of-home advertising when it executed a massive, multisensory spectacle at its flagship New York and London locations earlier this week.
Fine watchmaker Tag Heuer has integrated QR codes into ad buys with publications such as The Wall Street Journal, USA Today and Glamour magazine.
French fashion house Christian Dior has partnered with Conde Nast’s W for a sponsorship of the magazine’s online interactive Fashion on Film festival.
Top-notch brands such as Tiffany & Co. and Estee Lauder are finding that the iPad is changing the print advertising landscape, allowing for more engaging and interactive experiences.
Today in luxury marketing – Monopoly by Marc Jacobs; Givenchy sues BCBG for knocking off their handbags; Fashion designer Rachel Roy leverages mobile bar codes.
As marketers consider the future of their databases, they have to think about mobile customers, just as much as they do social customers.
Online flash-sale brand Gilt Groupe is marking its third anniversary with a set of major sales and promotions geared to driving traffic and revenue on Cyber Monday.
