How mobile empowers traditional business models
With the wow factor of mobile technologies often expressed via oversized stats or shiny gadgets, the key impact of information-on-the-go is how it empowers new, creative business models.
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New Facebook message platform a game-changer for luxury brands
Facebook’s new message platform breaks down the wall between email and social media with the potential to reap significant rewards for luxury marketers who can master the ecosystem.
Luxury Daily, Nov. 17, 2010 – New Facebook message platform a game-changer for luxury brands
Missoni firms mobile strategy for fall/winter collection
Italian fashion house Missoni is pushing its fall/winter collection using a mobile strategy that includes a QR code initiative and an iPhone application.
Ecommerce to play bigger role in luxury retail Thanksgiving weekend
Luxury retailers should plan a more concerted ecommerce push this Thanksgiving weekend to capitalize on the expected major growth in holiday sales, according to consulting firm BDO.
Lexus targets progressive demographic with online talk-show campaign
Lexus is targeting a younger generation of luxury auto consumers with an online talk-show initiative titled Darkcasting in promotion of its CT 200h hybrid vehicle.
AT&T, T-Mobile, Verizon form joint venture to power contactless mobile payments nationwide
AT&T Mobility, T-Mobile USA and Verizon Wireless have formed a joint venture called Isis, a national mobile commerce network that will let consumers use their mobile phones to make point-of-sale purchases.
Saks, Google and former Tiffany & Co. exec – News briefs
Today in luxury marketing – Saks profit surges, expects merry Christmas; Google revamping its fashion search engine?; Former Tiffany exec to revamp elite Italian brand.
Women’s Wear Daily flaunts luxury ties in grand centennial push
Conde Nast’s Women’s Wear Daily has lured nearly all of the world’s major luxury brands into advertising or promotional partnerships as part of a multichannel blitz for the publication’s 100th anniversary.
Luxury Daily, Nov. 16, 2010 – Womens Wear Daily flaunts luxury ties in grand centennial push