Mobile influences behavior ahead of point of purchase: exec
A senior executive at Epsilon, the nation’s leading email marketing and interactive services firm, has said that mobile and social media are an ideal fit for luxury brands.
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Hermes, Mercedes-Benz and Twitter – News briefs
Today in luxury marketing – Hermes raises outlook for year; Green luxury? Mercedes-Benz to offer four cylinders in top-line S-Class.
How touch screen can transform your brand
Back when touch-screen technology first came on the scene, it was hard to get past the sheer “cool” factor, and just how much fun it was to touch a screen and make a computer or MP3 player do whatever we wanted it to do with a single stroke of the finger.
Hugo Boss breaks ambitious brand extension campaign with Guggenheim
German fashion house Hugo Boss is driving an expansive brand extension effort in conjunction with the Solomon R. Guggenheim Foundation via print, online, in-store and mobile media.
Luxury Daily, Nov. 9, 2010 – Hugo Boss breaks ambitious brand extension campaign with Guggenheim
HauteLook embraces Gilt Groupe model with Getaways travel program
Ecommerce destination HauteLook has followed the Gilt Groupe precedent by launching its own flash-sale travel program, Getaways.
Alexander Wang deepens brand experience via upcoming relaunch of its ecommerce site
Alexander Wang is one luxury brand among many recently to relaunch its ecommerce Web site, enhancing its branded experience and driving online sales growth.
BMW, LVMH and Salvatore Ferragamo – News briefs
Today in luxury marketing – BMW to make electric cars pure luxury; Master of the brand: Bernard Arnault; Heritage luxury: past becomes the future; Luxury designers launch 3D glasses for the holiday season.
Defending the integrity of luxury research
Unity Marketing’s Pam Danziger has recently criticized the new research and conclusions about the luxury and affluent markets published by Bain & Co. and the American Affluence Research Center.
5 considerations for retailers to deploy mobile POS systems
Mobile point-of-sale is a hot topic in retail, especially now that it is not just Apple stores that have effective tools enabling them to complete transactions on the shop floor.