Luxury Daily, Nov. 11, 2010 – Gilt Groupe marks third year with Cyber Monday blitz
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Louis Vuitton partners with rock star Keith Richards to extend Journeys campaign
Louis Vuitton teamed up with Rolling Stones frontliner Keith Richards for the second time to promote the rock star’s autobiography, “Life.”
Mobile, social media essential for targeting multicultural luxury consumers: agency execs
Connecting with the growing body of affluent multicultural consumers in the United States means gaining insight into the ways they engage with mobile and social media, per agency executives.
Demand for luxury travel and hospitality on the rise: study
Well-heeled consumers consider leisure experiences and travel destinations more valuable than luxury goods or services in today’s economy, an executive at Luxury Institute said.
LVMH, Ralph Lauren and Karl Lagerfeld – News briefs
Today in luxury marketing – LVMH defends its investment in Hermes; Ralph Lauren to transform London’s Bond Street using 4D technology; Lagerfeld says fashion more interesting in tough times.
Location-based marketing is poised for growth
Reaching consumers where they are most likely to commit to a purchase, at the precise time they are in the proximity? Why would marketers not jump at that opportunity?
Tory Burch, Trump hotels forge promotional ties for CRM
Fashion designer Tory Burch and the Trump Hotel Collection have partnered to launch a multichannel promotional campaign that will let both brands bolster their customer relationship marketing efforts.
Luxury Daily, Nov. 10, 2010 – Tory Burch, Trump hotels forge promotional ties for CRM
Barneys New York keeps brand top-of-mind with mcommerce site
Department store chain Barneys New York is extending its sales strategy to the mobile space with a new commerce-enabled, smartphone-optimized Web site.
Direct messaging, social media key to reaching wealthy consumers: study
Direct messaging such as personal phone calls and social media tactics are effective for targeting consumers with incomes higher than $500,000 and should play a role in holiday strategies, according to research from AgencySacks.