You are happily browsing the Web on your sleek new smartphone when you land on a page that is so ill-suited to mobile viewing – so clunky, so inelegant, so frustratingly inoperable – that it completely destroys the mobile experience.
Only 21 percent of luxury retailers currently let consumers complete transactions from mobile commerce Web sites or applications, according to FitForCommerce.
The emergence of social media has created an opportunity that luxury brands should exploit to magnify the effects of their marketing by generating word-of-mouth and fostering consumer loyalty.
The New York Philharmonic is looking to raise its profile as a premier cultural experience with the launch of its 2010–2011 Musical Suppers series.
Designer Stella McCartney has placed a dedicated Web site and mobile application at the center of the sale strategy for its new Stella McCartney Kids line of children’s wear.
Today in luxury marketing – Hermes chiefs warn off Arnault, LVMH; Toyota’s Lexus widens luxury sales lead over Mercedes, BMW; McQueen settles with Hell’s Angels.
Lower prices may encourage more brands to lease common short codes for SMS-based marketing programs. Are the wireless carriers on board?
Department store chain Neiman Marcus is promoting its gift options and encouraging consumers to share their holiday wish lists through a social media initiative on its Web site.
