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Multichannel

How Bergdorf Goodman understands the new luxury purchase funnel

October 27, 2010

Bergdorf Goodman has a wide range of consumer touch points for its fall 2010 campaign

 

Upscale department store Bergdorf Goodman has adjusted to consumer fragmentation across communication channels by tightly integrating its print, direct mail, online and mobile strategies to push its fall 2010 collections.

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