Neiman Marcus holiday catalog to streamline inventory management
Neiman Marcus may be using its annual Christmas Book catalog to forecast consumer demand and streamline inventory management during the holiday shopping season.
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Quality of ad creative key to high ROI luxury campaigns: comScore
A comScore study highlights the importance of sound strategy and strong creative elements in driving effective execution for luxury brands’ television and digital advertising campaigns.
Privacy advocates call for legislative action on behavioral targeting
Privacy advocates are lambasting the guidelines laid out earlier this week instituting consumer controls over online behavioral targeting practices.
Mercedes-Benz Financial upgrades sales strategy with iPad point-of-sale system
Mercedes-Benz Financial is enhancing its dealership experience with the addition of iPads into its point-of-sale system.
Bloomberg Markets magazine relaunch attracts more high-end print advertisers
Bloomberg Markets magazine, home to ads from many luxury brands, has relaunched with the release of its November 2010 issue.
Louis Vuitton, Paris Motor Show and Gilt Man – News briefs
Today in luxury marketing – Louis Vuitton plans to close stores earlier to sell less product;
Fisker to debut Karma Hybrid at 2010 Paris Motor Show.
Holiday SEO and SEM best practices for luxury brands
Search engine marketing and optimization need to play a large role in luxury brands’ marketing programs during the holidays.
Luxury Daily, Oct. 5, 2010 – Holiday SEO and SEM best practices for luxury brand
Luxury brands need to add online video to marketing mix: comScore
Americans viewed more than 3.8 billion video ads in August, highlighting a big opportunity for luxury marketers to target consumers via this form of advertising, per comScore.
Neiman Marcus enables commerce in catalog via iPad app
Upscale retailer Neiman Marcus is letting shoppers jump from the pages of its catalogs directly into its online shopping platform in one tap via a new iPad application.