A group of seven major marketing and media trade groups have launched a new program to give consumers more control over behavioral targeting in online advertising.
BMW is partnering with the Solomon R. Guggenheim Foundation and Museum for a six-year, worldwide initiative to explore major issues affecting urban life in the 21st century.
Today in luxury marketing – Mercedes, BMW set to close gap with Lexus in luxury auto sales; Luxury handbags grab spotlight at Paris Fashion Week.
The growth in smartphone penetration, faster mobile Internet connections and proliferating mobile apps have created a perfect storm where the mobile user experience is massively improved.
Fine jewelry maker Solid 21 Inc. is suing LVMH Moet Hennessy Louis Vuitton, Rolex, Bulgari and several other upscale watch makers for copyright infringement.
Fairmont Hotels & Resorts conducted a search engine optimization initiative to obtain above-the-fold natural search rankings for some of the Web’s most competitive travel terms.
Neiman Marcus, Bloomingdale’s and Saks Fifth Avenue are among the merchants offering free shipping to consumers on Dec. 17 as part of the third annual Free Shipping Day initiative.
Estee Lauder Cos. promoted its 2010 Breast Cancer Awareness Campaign by illuminating New York’s Empire State Building and 40 other international landmarks in pink lights.
Several high-end automakers have flocked to the iPad recently with interactive versions of their branded magazines.
Today in luxury marketing – Neiman Marcus aims to deliver multichannel luxury service; Bugatti, Ferrari sell out of supercars as luxury roars back.
