Bentley connects with elite auto enthusiasts via iPad app
Volkswagen Group-owned Bentley Motors Ltd. is targeting ultra-affluent mobile users with the launch of an iPad-optimized version of its Pure Bentley branded journal.
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Donna Karan Collection pushes sales with ecommerce site
Donna Karan has launched its first two ecommerce sites, Donna Karan Collection and DKNY.
Lack of standard interactive ad units drowning out online advertising spend
The lack of an industry-standard interactive, rich-media ad unit has dissuaded luxury marketers from making more significant investments in online advertising.
Godiva mobile revenue up 57pc since January: Shop.org panel
GRAPEVINE, TX – Senior executives from Godiva and Kenneth Cole explained why mobile is critical to their marketing and retail plans during a panel at the Shop.org conference.
Tag Heuer, Milan Fashion Week and Virgin Hotels – News briefs
Today in luxury marketing – Tag Heuer plans to double watch stores in India as luxury demand increases; Technicolor chic in Milan.
What does the future of display advertising look like?
Google is investing heavily in display advertising, claiming the space is about to go through its biggest and most important revolution in history.
Luxury Daily, Sept. 29. 2010 – Louis Vuitton ramps up social media, mobile engagement efforts
Louis Vuitton ramps up social media, mobile engagement efforts
NEW YORK – Luxury icon Louis Vuitton is accelerating efforts to engage fans via social media and streaming video on mobile phones.
Luxury hotels must reposition themselves for Gen Y: panelist
NEW YORK – Luxury hotels must redefine their core experiences and value propositions to attract Generation Y consumers, according to a Starwood exec.
High-end brands tapping video should be distinctive, not desperate
High-end brands tapping online video to bolster their cachet with consumers on the Internet should remember not to lose their mystique, said author Kevin Nalty.