Why a piecemeal mobile strategy does not make sense
Now is the time to get out of the pilot mentality and into a more comprehensive strategy that spans all channels – SMS, mobile Web, apps, LBS and tagging.
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Brooks Brothers print campaign uses QR codes for click-to-buy interactions
Brooks Brothers is using QR codes in its fall collection print ads that let consumers purchase the items they see right from the pages of Esquire magazine.
Luxury Daily, Sept. 27, 2010 – Brooks Brothers print campaign uses QR codes for click-to-buy interactions
Luxury Daily, Sept. 27, 2010 – Brooks Brothers print campaign uses QR codes for click-to-buy interactions
Belvedere Vodka begins search for brand ambassador to establish role in luxury market
Belvedere Vodka has started a search for its next global brand ambassador who will be responsible for traveling around the world to educate bartenders on how to best enjoy the vodka and make innovative cocktails.
Ann’s Fabulous Finds pushes Louis Vuitton giveaway to boost Web traffic
To drive Web site traffic and market to a high-end audience, online luxury handbags and accessories consignor Ann’s Fabulous Finds has announced its Louis Vuitton handbag giveaway.
Wedding Dresses magazine readers dropping in favor of digital issues
Wedding Dresses magazine is refashioning its Web site and plans to publish digital issues come 2011 to celebrate its 20th anniversary.
Tuesday’s Child Boutique increases awareness with ecommerce site
High-end childrenswear retailer Tuesday’s Child Boutique has launched its ecommerce Web site to engage consumers, increase brand awareness and ultimately drive sales.
Luxury Daily, Sept. 24, 2010 – Facebooks Like button could drive ecommerce for luxury retailers
Facebook’s Like button could drive ecommerce for luxury retailers
High-end retailers have continued to ignore social media such as Facebook’s Like functionality in spite of mounting evidence of its effectiveness.