Lexus boasts superior engineering with musical TV spot
Luxury automaker Lexus is promoting the handling capabilities of its 2011 IS sedan – by teaching it to play music.
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Rue La La makes private sale shopping accessible on Android devices
Members-only online retailer Rue La La is letting Android users purchase directly from their phone, no matter where they are.
Priceline study reveals changes in travel booking
Smartphone users are upscale when it comes to booking travel, according to a Priceline study.
Luxury brands need evidence to prove mobile’s efficacy: Waterford Wedgwood exec
NEW YORK – For luxury to truly embrace mobile, brands need solid proof of the medium’s effectiveness in the field via research, per a senior executive at Waterford Wedgwood Royal Doulton.
Mercedes-Benz makes concierge service mobile via iPhone app
High-end automaker Mercedes-Benz USA aims to up the convenience factor for car owners by integrating its concierge service into an upgraded iPhone application.
Krug Champagne sponsors Vail Restaurant Month to promote off-season
Moët Hennessy USA’s Krug Champagne is sponsoring the first Vail Restaurant Month to attract affluent customers during the off-season in the posh Colorado ski resort of Vail.
Gucci pushes iPad engagement with remodeled ecommerce site
Luxury fashion designer Gucci is emphasizing iPad functionality, social media and video content with the relaunch of its digital flagship commerce site.
Purchases via iPad worth 20pc more than average mobile buy: Kenneth Cole exec
NEW YORK – Consumers buying items via iPads pay nearly 20 percent more per purchase than other mobile shoppers, per a keynote at the Mobile Marketing Summit.
Rolls-Royce Pebble Beach anniversary car sells within minutes
A one-off special edition Phantom Drophead Coupe created by Rolls-Royce Motor Cars to commemorate the nation’s most prestigious vintage and classic car event sold within minutes.
Hugo Boss promotes fall/winter collections on iPhone app
Fashion designer Hugo Boss is supporting traditional print ad campaign by promoting its fall and winter 2011 collections on its iPhone application.