Mobile is a wrap for Diane von Furstenberg
Fashion designer Diane von Furstenberg has entered the mobile arena with an iPhone application that promises a transactional and rich-media experience similar to its wired Web presence.
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Mercedes Benz, Microsoft run ads within CBS Sports’ NCAA March Madness apps
Mercedes Benz is sponsoring the CBS Sports BlackBerry application while Microsoft is advertising within one of the TV network’s new iPhone applications.
Mercedes-Benz Financial lets customers make car payments via mobile
Mercedes-Benz Financial has expanded its personalized and convenient account management features to all of its customers using smartphones like iPhone, BlackBerry and other mobile devices with Internet capabilities
SMS case study – Columbia College
See how Jacksonville, FL-based Columbia College used SMS to generate leads from traditional media.
Bergdorf Goodman enters mobile commerce
Retail giant Bergdorf Goodman has launched an exclusive shopping application geared towards its fashionable customers who want the latest in shoe styles.
Nordstrom, kate spade, T-Mobile use mobile to boost in-store traffic
Leading retailers Nordstrom, kate spade new york, AT&T and T-Mobile USA are using location-based advertising in the Point Inside shopping center application.
Luxury watchmaker Linde Werdelin launches ski guide app
Luxury sports watchmaker Linde Werdelin tapped digital agency Jigsaw to design, build and deliver a branded Ski Guide application for the iPhone and iPod touch.
Mercedes-Benz sponsors new Motor Trend app
Luxury automaker Mercedes-Benz is sponsoring the new Motor Trend application for the iPhone and iPod touch to promote the launch of its new 2010 E-Class models.
Lexus, Walmart, JCPenney, Best Buy used mobile effectively during holidays: webinar
Lexus, Walmart, JCPenney, Best Buy and Vicks are all brands that used the mobile channel effectively during the holiday season to increase consumer engagement and drive sales.
Bloomingdale’s makes store window interactive with mobile
Bloomingdale’s use of mobile marketing in its Lexington Avenue store window is an example of the way in which the channel can give legs to traditional media.