Mandarin Oriental highlights local strengths for holiday season
Mandarin Oriental is gearing up for the holiday season with a number of offers across its United States properties.
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Luxury Daily, November 6, 2014 – Fragmented audience platforms offer opportunity for authentic engagement
Successful influencers exist in unexplored locations
NEW YORK – The face of a campaign should not depend on fame, but rather consumer and brand relatability, according to panelists at ad:tech New York 2014 on Nov. 5.
Luxury Daily, November 5, 2014 – Burberry celebrates power of gifting with enchanted holiday campaign
Michael Kors, Estée Lauder, BMW and Oscar de la Renta – News briefs
Today in luxury marketing – Kors Q2 profits jump 42pc; Estée Lauder cuts profit, sales growth forecast; BMW tops in luxury sales, despite Mercedes’ best month of 2014; Farewell, Oscar de la Renta: The world says goodbye to an American fashion icon.
Luxury Daily, October 28, 2014 – Enable the virtuous cycle of content and commerce: L2
Luxury Daily, October 22, 2014 – Mulberry provides online delivery options to pull together consumer journey
Dior, Louis Vuitton target women who rule in W magazine’s October issue
Christian Dior, Louis Vuitton and Céline positioned their advertising campaigns within the spotlight of W magazine’s “New Royals” profiles in the imprint’s October edition.
Kering, Fortnum & Mason, Bentley and Oscar de la Renta – Live news
Luxury Daily’s live news from Oct. 21 – Kering announces CEOs for Brioni, Bottega Veneta; Fortnum & Mason creates pleasant afternoon for guests; Bentley cleans up Web site for easy navigation; Oscar de la Renta dies at 82.
Oscar de la Renta dies at 82
The revered and cherished fashion designer Oscar de la Renta died on Oct. 20, after a long battle with cancer.