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Commerce

Second-tier cities most lucrative China sector: ICLP Loyalty

November 29, 2011

 

By Rachel Lamb

There are so many parts of China with different demographics, brand affinities and cultures that choosing a starting point can be difficult for luxury brands. Moreover, luxury brands often apply the same marketing techniques to each area, which is a mistake.

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  1. Loewe presents creative directors’ debut collection at Bergdorf Goodman
  2. Park Hyatt crosses into London’s residential market
  3. Coty shakes up board, announces resignations
  4. Luxury Unfiltered: The conflict in Iran is a wake-up call for luxury
  5. Marriott’s Luxury Group launches artist residency program
  6. Patrón teams up with filmmaker Guillermo del Toro
  7. Nespresso turns to pop star to lead next campaign
  8. Global luxury market to grow by up to 4pc in 2026: Kearney
  9. Dolce & Gabbana expands influence with spring/summer 2026 ads
  10. Agility Research & Strategy is 2021 Luxury Market Researcher of the Year
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Loewe presents creative directors’ debut collection at Bergdorf Goodman
Coty shakes up board, announces resignations
Nespresso turns to pop star to lead next campaign