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Mobile

See, hear, touch: Brands capitalize on human senses to drive mobile value

April 7, 2016

Slyce powers visual search for retailers Slyce powers visual search for retailers

 

By Chantal Tode

A flurry of interactive features on branded digital experiences show how marketers are broadly ramping up mobile-first utility by appealing to the key human senses of touch, hearing and sight.

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  1. Actress Demi Moore joins Kérastase as global brand ambassador
  2. Off the Cuff: A Q&A with Virtuoso's Jennifer Campbell
  3. Top luxury campaigns of 2025: Rolex, ‘Reach for the Crown’
  4. Patrón takes over as official tequila sponsor of Grammy Awards
  5. Ralph Lauren seats new board member
  6. Marriott’s Luxury Group signs on as partner of US SailGP Team
  7. Fendi launches Lunar New Year pop-up in Shanghai
  8. The hidden cost of retail bankruptcy for luxury consumers and brands
  9. Top luxury campaigns of 2025: Burberry, ‘It’s Always Burberry Weather’
  10. Saks Global files for Chapter 11 bankruptcy protection
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