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Mobile

See, hear, touch: Brands capitalize on human senses to drive mobile value

April 7, 2016

Slyce powers visual search for retailers Slyce powers visual search for retailers

 

By Chantal Tode

A flurry of interactive features on branded digital experiences show how marketers are broadly ramping up mobile-first utility by appealing to the key human senses of touch, hearing and sight.

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  1. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  2. Kering to acquire jewelry manufacturer Raselli Franco Group
  3. Fendi pays homage to artist with playful puppet fall campaign
  4. Dior dives into French Riviera with escapist fragrance
  5. Dolce & Gabbana debuts Devotion fragrance film
  6. Gucci studies connection in spring/summer 2025 campaign
  7. Dior, Rizzoli to release book on Lady Art project
  8. Louis Vuitton introduces Visionary Journeys Seoul
  9. Brioni launches anniversary capsule at Bergdorf Goodman
  10. Hermès showcases the surreal for spring campaign
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