Multichannel
June 30, 2015
Image from Selfridges' Strength campaign
By Sarah Jones
British department store chain Selfridges is focusing on the feeling of strength that can be achieved and communicated through attire in a multichannel campaign.
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UqAL5Grhyq+gBNWSWYRI0Vke4RajzPtGHqQKv5kpX09qhlSrtHBmYuL9D\/AXW3g1aqYrWEcv3UXWTszMBCGFlWqsovbD8gDCtkByfBtAIO0p\/Z1okeTPBjte+ER31HXqkXQWEodZ+JKPMhWVm+BxweiVoPqXoh25vuElG6KBQrEPe59rTOFj2uxZymOVjNkvpL\/\/a\/hPla7lxjSKDV9AJzczIEA2Eu7Vkgw\/Zjbvrx134x0XqHq50vqxjmFHmeWbv2wQZulmwoEAgUdD1+OBJLvyKWwxOSnEbKxs2\/6HWWXZ63bfmHJgJHyECD4XRt\/stL+4tyFkddQE2ZsHtvZtr1Jn4vpnFuFg\/TPYflGQ2Y3TwUTCltZRi0yxvPJvuqXrMi0kicvHpvfuwtRjitijvdr5FmTPs8rbL6nsB9TPDZuEjrekb0dTl4817ayLsS8J9rRMGiSmgoyw9VrSnnuYyM\/KxcC2ShErBv2\/uwykkin1PTKoPLb+MqK+LExKG0FSCWtfl0pxEwFN0rPEwS0P847uA4vMi6GTtGDUDNZjG5CKRbuq1g7u0+0k5FJ15d8qMsWugsrL9w49Z2f5lIZn0Gz3ivji7GdMrMHa\/\/FRxArQ87WqJKkoNPQMwE+lVtI5ZquSji8cOfiaTx\/VNBI6+iNmaXqhXo34yA9MlWZDOHeGMDMmwiqos5P\/gl9ma9+lg\/iOY6j7f7hB8u7sZDlqpHjg4YkasQEJEVKNW0rgzP18gxPQWCHVj3IjAEyvs+rl\/+ZzFLwoL5weEZ7+JcpMGC6WH5XirS3fPGckWRgY1axBdv5d2Gx9wUDOvNcEE5Cc\/+801rzLV5dP3s4QrMzu5lfjyDMxkiQRWDE2pbm96XwP7tJgVhWhdldiAKFjT8xBiLGWvBS0I7z2fA4BuV+EWLflRM0fHACdXxnJEVOg22isOmSlMmxKANs2\/403kxCsvYmug3y+PpqydiH3D0oTQD44H232Vkz4FS5FQPb6\/cRt73bQfLUOfdeGZfMGeOaAZiVg0xN\/Zdps3e52FB1aqvwc8IokriW8xvRbCxd2sP5fSvI3JUGmSQd+ED3W7gg1Lz2KY2ZL93A\/q0KyaREnDk87yQ72LBJy3NsA312dX4EBkggdk\/SCOpO3kIGN1kcfDmBZl+fVHE7k27rPO+R6cZR45XXTJnu9x0s1gQcsfxkOk6XEJxlPuWOasaRimVWUxiQTy3li3aNnb5TQxXbhFUf0SqH03pQbDSPg85+IdRLnCWwWDF288UGBP219IJsQ3OKW3jgaTkEyHZ8HINTukNoLzafkLLVYu9\/TfKVUvz0UE\/l+ZpCvNSh6x2tTdRFKLWj6U4KdLoS1\/yRRMh19Ofa0EEjz3M9Xg7kOaZH7fbl4KdtOwL7YoV6Mc31\/I5KJPuWXWliKFcf2Y5qmzAiX2P21WKsPOtT5urXnBNQiRACUGRfAYZahk8X4TYt3bvEoaBbXRG7BlOhMccDYSRFLWFLLxkRlakGd3vTJMVsN+AfuSDeVObFCn86dmq2jnl9HeZQbZsOHYjnzbrnXYkG8teEzymVrHq+QhwD8evMfN1DiXpALu98u9nTbiNUNRmTBbEiX7hIhgGOYBmdWc4IikWrVvIwpHHosV0LOMaSdqxRfriP5FuOUTvdUBzw0g487qPtqkvxgFhVnoKivvbvDGSABHLBWps9sT34djCSWOvpuO6fKjVquOm3c+LiPoO1L2romP+Y4Ou47JvFIooY+YOYlCvbLPGb0NZV2nHCtJul9B6jjZfJ0xOPE2rjO7pRY9FcCbkAAtgbT2ZPYPnIU\/d7gfOrpOP\/ZpHagzAYzCG+oSm8dFRw0E1UqEjGIp+l5BFX\/kFjO7LPSF5Kso+ZGGn4+FGHs4ReLR9fIwrWLvvnsm9Ku40QAg5m+kDZ26Gh70KcT55d2SK745mC1Zw7DznUgxs0V7rGKCl0gPLWgbqakRzq\/RUPyrCQ0NgzJ01Oohrnjj3y3E\/23jgcZ1v2ytmVU+LNoUrBc9zgQHyr\/Em\/gfRzPVb2+3CXTRDpz6RXeFMoZzMhIYj9JUwMkXA8QTDxCqVTv577AxbDX\/EjDE1AEfDmQJxMc081aJfSdCjQ6xjneWgg2WNEQQlLTXZQ\/Oeq1FakVA7\/\/q3pX3MHXW+TRzU3mfMcWKNYL64tVW1D7Jg5EO8WuTdhBtKi5lIfLaemUMTdypk3t2OcE8TY45AXex86IVtGorjruveAbr8xZeeAgjkWe8WIX4oC892mgB5sZzGFu3S4IkkrMU2x5509aIz7M5WKLJH5H+ZBnVUvzcU67zEhjHBtx2SG8rNVmeb6v9RSBUcxSXDvNGcHYBJx35JLVKKu2LH5n1+PVt\/67BZAYBOnKR2YraGoQC08npnx\/jU4\/WacokaqpOAwcg+GVOxBNdIVmtcVqmbPEmdgWB\/rx60VR83mRRyajqXb0Mvsq9Ik90nG6CQdw2Ew\/Gl3eSf+OY\/RwPDh3kjEw+cU9LIUnYH3kjUPJgfA47GYAgiEKlGMkHdQAzi3si76mpmCi+TeKzcTAwDfkXXsdM2prlm7slS5l2BYaFFjKIq+ygCvzQQiDjTIAbe\/bZ5V54Op5PYqJ0U\/c1VXPsKduICfDVZ4Zp\/CIq9R4k\/WRZze+6Sn22yPvuMprtAlBMGV4eJ4HgzNo2gmGIOW\/1x0JIsSWNHMyecxKkIPT8g3Iu6dMGgcuc4urz0xpLzMkkrc5Nh59QGKzgo75YejyUG\/4X5v0Q\/xtOZa71RwrLorTQuzHmqyGNmc3deI6J+Z3+T6jN3VrK3vHul9gl+rz1hN85gXHjYEgkJ+v9N8iJHuI64WtnuY\/cBIX2rmXA03A5X6yqNy3rjjgiU9M+RoX0X8FwUxrcuzDsSoB35FFmYwenHwYnpvzXI2+5r20WmdG4uYZsrtUyxitsRcRLfwNLtJ4pAhtAkHVWSBXYbiD7eiIftAZQrlaWJysvwqJb1\/Vq4wJND0XJFZbTW7zgCRK4XPguu3CfwX2\/JXiuWlrWuhegz55o9JbY55C3D7UkvucDzlW3StpSIagSsFtNeyvWXpGBhZNG1RdNZo0l+4oQThu299sxJiwWnBAW6gqTku5DOUKVstA8DfugnYhs4I3ath+XJLMoZcvWSKlRfSdf3gyn05ykdPQEVUq6o2pLxkQ\/C\/Rh4kVAdk8mQ62SedRsS5RVlIhuk3xTRYPjG3ywX0xsYOS5QuHBtQurMtyVihNGV4tt80AfaoQTNsNkPToPyrZhdy4fnVDmS0ufvSrpv6cveVbUzvoszwRi5Nu89WLuNV8Vz4Z0zuHjSL8XN+64+iZOQR5Zcqx+eWRgWyL26rve4tWelFN3Fn9VUFqmlT8LDbgxYg8RnQodmsNWsbzTA1mA52dVI0oUoFh7cgtOl0jd3irpeGb2gkUHRlCQh5s2WPbQ4XLtpeCsv0dlozdIXNM7qClU+WaJ81PgVcbbZ\/zBw9kh0QEt+mW+CnkVHuzBBIMvZ7ZAwriBwPAjcUUUDMqQP\/YjjXEXhDaQnsaSyBB16gFvqpIwuwXMAhwytGOW3ZEkCCQ+BX4w30H\/IE8mYvpabX75FqLKHGCCR4BC2cbAB1srT96NYp\/5yQlDSCl9IlUxX1o6ENJ2AiSXyjam+8i+pl7WUMibrJotlE2hRy9seeDe5KWZrFK9YK+aPoN5A3g+XqPDCiNSYjK+sTknQ3OACCABmYNb94Ko+2aoeNAOGteJle10XdG21zpDSKJu39XLZubzkjnEzByQsWUqqP81xifzbUQWgPQX6I5Q+MT94gf8zIr+KWbyYT9rXxzET6PxGE3YH5YbUxKnTj+j6ULYvygSjZrPoJ1QoRWWGDYWcf\/Cvri9K2i2FmaNObG705BCCXQYtj71tQEszsIwt7yCsGaAxxSq1JR1ws0bm17m2Y0DsTlhfA4mvT9FKod+wfR4vA8kfeV+HUM8ocnZYdGq6dlfyzl6ivv5uXDQ7WbZokQiKpVs0gwOKDMCRXPapyRzz11AVVnQ3Skv\/NPPXZalk6CMnxeGUi26TiQAcg8hzglrtFsjoRUVK70GYD6GP6mWFzx0fZEBPuTdJgVY4dOV1KSyeAVRer9tNYLzYYOv\/hANS0fLvd5rr5dv+VEKB9E7QNjt3YLZMudkO5pRjUQiDGW3pyc7n5aZatx0p95xe3QeyqmrAJMYnCT1uzU\/unpXmL2oPeuLGgPquOwPSVqKFQNp8Zmmu1pmUy81vCx\/Yd7UjN+SRXZXh2oyiBldolUIt5Js5kYnyQ9r3oNZ4zujGLVolARc9yUXvr0F7a8IaX7+ey728DKbYCBwLQi7QNW\/91n29StkGwF85lNigsWterzf1+aI5DTxSGrIX1GLn6VPZOS8f0QBu2lswzS7W1FtHjfOKPL46AhVOFbJ1nvpZVk8QipT32xuP32opTulofMSyQ+quKwsfN3O8dGKMWGGUzqVUJpwWYUMP8iQmzBJ65hxOR5qqCEtjwNdKFCJ04eHCl7NMAmKuQYYy\/ycQnN2\/2k5K+TQeS9nBWuCuDy3bHIs5b0CFAGoqfS7wSGyHU9pwPH3V73SczAN6CEJaCu8I2h6aiCbXibRDwzJFRccK7d8jwtKMdPBD2LEvZ2N5yGAri3vVaCRgtc3B8mwXzwWmVDMEwK\/GvM0DHIWsutqeqxM4D6B2asfbsrJynWhT3B26\/uQynhNHgERm4GoFX3dXXMKpb8KPJ0a6qcl9lSXi9\/BMgRziABNrTfiESw5ACfZ257cUpBB7JHhMYAO5DyOduoVdWlR5u8WduS0Bw8y7Tept803YMAL44alRg\/GRHejfkrtqhJ5HOFDQoaR16y297m20FQSShG0eV4qxL94pwN0UzlknR6XfYfDUa8qWHvRD2QPgNwjiHyn0mygcXsvBitkILJGsw5imwWXX\/vxKr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