Multichannel
June 30, 2015
Image from Selfridges' Strength campaign
By Sarah Jones
British department store chain Selfridges is focusing on the feeling of strength that can be achieved and communicated through attire in a multichannel campaign.
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","iv":"c6e5b9296e13fa3aff4826d2d45ecb18","s":"4816b2c9a21f1ab7"}
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