Multichannel
June 30, 2015
Image from Selfridges' Strength campaign
By Sarah Jones
British department store chain Selfridges is focusing on the feeling of strength that can be achieved and communicated through attire in a multichannel campaign.
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uEUrU5m+nPTMdPKtqqMfBNOLcMaesqbmmX4ajaoqWNvyyM8\/Qk4lizFRzpNqOl2G1PDI9t+VTrZYDBtRMu4uCZrR1O7qCUmJQa0T6xpkGwnF2QEyFkK+qYVoDM\/MZAysWO7EJvAwpF3hO7wfQO83yVo62UdS44tcjP4xKEOgvQ5T+lFbNaHaaW0DzWaYhnZEUKMkQSD0ZLDF2M\/iYUdtYkuKUOUyq01EnO1AgwLxLsm0LS6HuwOxHtMIlvwsw3SLz9fwjksQsfKiRjVPvrZsHWMOtKEuhQ761gmrF0yCR6JxC1SIF6JgRmsqHP8ShxqRAJ3dhga9zAzRksETOet5dBOZJnoukeRGcGeb9DjkngAUXO2nFjBzV2lKea1V6+qzT1HvXkaVvCSoBLa\/a3+5446nk2B+8H6\/bPSpQ9v6txKQB+As++w2Yfqcm+dhKIGsz8TrcR\/TPMLDIa4DhsurqYfVqTRfCY7sCrfJjwImpHwqccAIYtWvOLIq8S0J45K9pG44oey6iznPrwzcHxn8l1tg4y5FldqM3lAmmPD7eRQvdVSyMi1wxTEdUCoqKR6wqBRwPU0FLIS5DjRtkMJ6k2zYCF4wrm85fTchb7ohdAIL73OEeRpwpuZAOqKCp+A7g3ebQxBMC5X40t4ptPMAT1FITPZFKaXqce3M+28tDwzYcPQr3RbrVY5uAC4gtl6Fu3dQKvYw8L4PI11kXEaUudkf4T1YppBT8kTdXXlJanMu\/6usDqbDyIo4kJkS4Rl2HEsSQK3\/e608YafgXnt4MZ1igdh521jFMiFuLsLs5Yh80ylPDAmoJF59HWTCdd48V+o6FWOLkwCpDNBNWwFFu3kdX58xl4qNfLZkTC4qVCnX5JB4UdOz3vfnuWcwmovX0RMSFCuXpHFSknkcJgFh5AxD9yS8YULB5B4YsS\/djD9irKx411AWL7HgtQft8gdB9uj4aktI4vpENDNO66SpcNPHSmwiWdgxzN9ewipm4lytb08CxNgkMAo7hmc6kIt89RjQP3JqZAuZf1dz7iDi0RjR+hDlYDq9KexzO0AyjYH8MxVbeDwzix1QGLQWU6Gbgd8ErNzB0R0H1rbw\/mH\/ndhunJAY408ApWKtegiqYB9IVy1ufTXH5hZtgRsZ1wCjukF119mW16484VaXcDaa+nlrFZp4N2iEmAezFAlmH0iTjHUpcdVifYTFXGdBtmtxK7MtUZxQb9r9GGuQwHwg7ZGpxZIyPYyX3CPc4GJjhH\/tomnPbgoq2p2WokfYUUKWIgt6xS1U22mC9nXeo8RZSJp7vNLt6Gl2edKapAjHrWZm7IaItyRtTHB\/KWafSB\/9ICDPrMmcBOSD7nntdr6VVolXCH+0GflV3hCNSQxBN0lHA\/FF\/vW+wXy5NFdpAcM7WmPCpHaVx52ZdMFOnoyFSlQ6Bimv6htrWlq4O8BRmAyghFFm41kU+j6UdLnEjScSLG6RgjHPWQrj5UU0Dt+5Cl2cbPM6SkLmCSZvCRZuKVAPiDmsU153901FihepXOXQsCe6z9u0i0MAuUXuDaE+fYQH1\/IsZ6EnwbCPuoGkgSoc56Fa+q1TdXIjsFyVQ1nbn\/\/5tPN8UPKU8CSjZQcKXl8Uur5ZRe6S05bylk+lGBYIY7WYluWDwfMQb17rvLfhct2P0\/f+AjqO0qO666viCC08jfPxHlUoeBa+rzMUOeZB\/rmbsLBI6HrGlxZUH7tqWQvK3FtijKKbbOUoi8xNkQm4xqGRMxeI9LiC0FAvav5XnmSQwV3Jl5BAiizh1mtG7FFXq4BvCkrIy2x5yY1PoErgvVX\/XbhSoSyO4ql6fLNQidq2rHePR8XapqXf4LSJEXfHuZ36GnFm5TkHc0X9VESowNtEnB8\/u0HY5IuQTCLkNuStuBegLmGus93T0EE9Wyosy7OGxt0fxUvBzTSrox88fpaHDMIQWqM6o08iltYh7kebXhd1R0dRfWLeB+BqwIALFEGWplgpIlEtrYpD1h5gAyWBllv7gR3gmROCuWb+O7ISX9l8RHCd8YwkIMGhtKpR0weSX3SXuSxJNS3ygmIoqty6XosxXeH9VRFXxOsNPtiw2HSKHTOq3Ek9kvUkuuunWZEubNnHi6ZsfWAqN2Q1BFQ5n2F9x7kmlBEg\/eFq24A4eystO1pH1Z1b+4BM\/hgB1H6AyJfnfZeWmz\/Hy4HJNnhZwtZ5MgG7vomn8dv54T3EPLuSkBan\/DX5DLRdtuMOwIFC4giLcqNK86FewaX2ROR40ectF+2uOPTDmOMISRD\/YrNiaELYkj2Jjb7oDUFnlPJCu900SprXdWqTlQJmNDRTfF6fGadSMFhX1sHeXD1OY2UKjkhORSe93PKfO7tnKHo2W5epJcV1268xFwwlBD0LRgBYq5vVMhVC302Y8czmy2x8lHOEzqarlpFry1TRUFUXG2HlDyBNAjfo1\/EZnwTsW36mYFgPytaNyTKukwbp1Cv121f3OiMqa5JrApDhXD+Hn7eU2+LOU1eFbg3Y4yT4J7Omkp6FsmZTKvGJAb\/zlpkc1E7E6grwEWF2jqn7jpzBzpSvYHNDK\/gZipQvQOoLBwaIXxILvq0VaOJn+4KK\/HZPwiYCdvRdEZTMKhSbDfwbum0S8rrcrzaxNHpSmkYRHrYFUtnppEYxhcP5xOWDFW\/1\/i\/jCyP458d9p2+Y+U7BwDZcNCjdeQLKOlRNPZmJ9YS\/E+h+nY6+zs41lEn83fGb6\/kRPwcPSjJEkrfmf\/lDD+D9qGuTsGN57VNYbzDlAD+OKBh5cQ9CrjLN0jYC1gTO5QEwE5tZAj2TxVWXSIdZLenwtsM2BSa37d0HZUfqmU11Cz6WBpkAE5QoB+I\/VCpnNges1dIzq5AT+JLHLt65+ArDnmMen2pyCOxhQYMj4g+jUrMofXbXSqrlEheoWO1Kt4aLzTYZI2yG8ZciJcE0NHxhYS1PmkPlZfloBzVIbg+7EkZKw3louFXbXxeKMTCkqGT6cmrclRHOKUckO3ipFsXxta5+ohYV1oXn0G9SB8FndFhMaX4LLPg507nPsfM5wBnoKfFiBUQbZJYJzmiw8+ZlyTsESx4mMt+ylmHN1L78PnUDWvq8a20ZkuIdwrfGR6CQx8yic6qUmkSzpc\/z+YVP+CcXrce\/QAO\/oUh7N6A3p6dfkFE3NzfgL391Ixsb\/bXFEvOjR\/XnSTPFq1zTlBgts8gL2CbpmcxwlQSEL4kBar0ZbfZQqfFJE6J1ktSLQmo+zCfmWSiebib5LoBNcP5K9PTXi22T6cbsJdOPpslQVZgZIujP873+a7LvREp278GaFbIS6i9vwIVFA5apDe1v7JEWf9fUNlAhrTFsy7E48Yf5xKbn9EbfL\/jmfg2aNNEkhzAe2+OIo\/8JQBvIPKendNqrVPybJZpX18AID4DFiF52qEPQBSKYs50VX1r8xErGwkpLFSgfBA2rDRHz3WB2zxrwg93fU4dLiazX6\/4K63Q\/NlACN8cAXm1f8JAEAiWAvJYU9rWMhL6UNG9uInk\/jJ4O6U9QhJH3oBzXUwUEayW3kIm1T2naq4j2C4FGS\/\/y4UsZ5wN88UKmb3ag9jJMhWNsYLtr6j3fVeVDe2iFEduYwgGDEuh\/6ydCafSfLgFovdC1pmwhlEiUY9CTZTRPM31tSv9mhNUSPNb1idUbZlJkcMHD\/c+Ykhf\/0vvwu1dEp5TB7gmBRdshJSkQGj66f97Sc5BHsazqPCovhKtAweqTf6\/HPA2iJT1RyqItWO9d8l16I3+4TSQuHUNzCTyFnzKNBKq4WEbSsFMih4rpaPqwZ182QWiduMdd\/9cABeITmtDNvy4nv4ol6gw\/wAecNR8\/DDxeGd1jlQ1GhdPVNIMPgrvYvUsTTdnrFbSsvi77CroxvKXhVB1OQRx43D53sYAYw97xHFQ0WHxcLGmPOb1CtAqu5CS0vIx0Lx0i3WUerfXRghWZ7z98DhsX4Ne28fqFmBmpsU2ECchmr1xqJfW1Z2vTByZbPppnY6OqUb1Clujhuu+ybTPDvFlgsY+HCdipcFjbgHkyqCyAY396Za2h8+rAjrm+yHwTPTyU+SuPcodTPlI\/Pkz9kemnT+9nzoYk72efnuz+5fpZfPgQ3jHwZZGIHUWZogt1uLqJX2MnBsuhPIq+esV06pkAm5cYhBMFmjstoRZ1Dgv4BH4WtVjvtQ5QSa2QCwJPkAA8Vhs13dhBuqG16b6\/NifczRw0gm3etAAFPYPhba88xJF60tu7ng71X1FLQUZ+oad3bFWyVuJkpnli+jYge8Yip+M1p9Ww2+hG7aVehuc5n9iipM3Fia8KCD09KfmarwuoJadq2MZCrs1yxrJf+2lNg0Bbyjn\/ibLjnbFffLkVS0h948+r\/op+sThTr8aTH9JHZAvPkcOQGtUxSUvxqUI967d31uEnkbLscEqLkZELAIMBBkjsPPHLQrcY6RAyQbQawIpmwLBY+GwDrWYFicdlqREhSRZFzr1L1jjkD+lj997HTqOKChAHRge+92lSzPrGXhJpVJfDs1Edme8xV9YRx31njngA73aVd8+1Jbe\/1ZR3rsME\/ejFfx+oQiWqSuvWmfGGxYFX\/8c1yYUonEJMs\/7o194hxIb\/w3ksb65qSbkzsxiJ5XKRvwrL5brUzYejyoJKqY9CjveoqXKL1eams1\/ACT61co52uXGHc5ddsjMOSOXyiyphTHsjOfc5RGIEM9SYWK\/fkrfl6sN0wUxTsC1CvAXbnkJ838fRKz9iF1WCW9xRKwVyyVjKPpBg3Xy537fiCq+yn4PNtryvT8R2w3p0QPXxcpEF7yEyCw7VDsLBpHqlzXRCxP25KDT5bDYgVCBBm57zduVFUfnKTJPltkB+\/SiBypOd6yk2mjJ4ViSQylDrJNfqKDaZoRJobVqM9S6eXAIiym1LAoET9sFm8bQsBNj2WkYSxGonMudmxgJBXO+HoCpsWUfdfp1o7++9XAwIrOOkdWy2XzgF0y8qBu","iv":"081829623d5e66efb95b9a2d2bf614b4","s":"e9ff78b3292ff5d3"}
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