Multichannel
June 30, 2015
Image from Selfridges' Strength campaign
By Sarah Jones
British department store chain Selfridges is focusing on the feeling of strength that can be achieved and communicated through attire in a multichannel campaign.
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","iv":"0c523d819153bcbff2ed16f89b45c936","s":"4f6ba9a7c89b29ed"}
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