Multichannel
June 30, 2015
Image from Selfridges' Strength campaign
By Sarah Jones
British department store chain Selfridges is focusing on the feeling of strength that can be achieved and communicated through attire in a multichannel campaign.
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","iv":"319abc5ffa9865da91ada8e069a0ed21","s":"e62b90a1948ff1d8"}
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