Multichannel
June 30, 2015
Image from Selfridges' Strength campaign
By Sarah Jones
British department store chain Selfridges is focusing on the feeling of strength that can be achieved and communicated through attire in a multichannel campaign.
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","iv":"c406fcf67fb3ecb400d912c5c78181f0","s":"7574297692ed853d"}
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