Multichannel
June 30, 2015
Image from Selfridges' Strength campaign
By Sarah Jones
British department store chain Selfridges is focusing on the feeling of strength that can be achieved and communicated through attire in a multichannel campaign.
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","iv":"b9bda7a4bbf7282ccac4af3dee1569b0","s":"11a57d9343d64b9f"}
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