Multichannel
June 30, 2015
Image from Selfridges' Strength campaign
By Sarah Jones
British department store chain Selfridges is focusing on the feeling of strength that can be achieved and communicated through attire in a multichannel campaign.
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","iv":"99fce7c4b4ca317cabbb59ac38d2e91a","s":"f83fe371e63184b3"}
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