Multichannel
June 30, 2015
Image from Selfridges' Strength campaign
By Sarah Jones
British department store chain Selfridges is focusing on the feeling of strength that can be achieved and communicated through attire in a multichannel campaign.
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","iv":"bdd285925deddfd213a1f7d2c061b363","s":"4d2149fd8dd1b8c9"}
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