Multichannel
June 30, 2015
Image from Selfridges' Strength campaign
By Sarah Jones
British department store chain Selfridges is focusing on the feeling of strength that can be achieved and communicated through attire in a multichannel campaign.
{"ct":"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","iv":"36f801e6d4469e3009bf67728ad17b70","s":"aff243b77c477acc"}
Share your thoughts. Click here