Multichannel
June 30, 2015
Image from Selfridges' Strength campaign
By Sarah Jones
British department store chain Selfridges is focusing on the feeling of strength that can be achieved and communicated through attire in a multichannel campaign.
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","iv":"29b47419bee6c39855110c249e38d928","s":"db7c26ef317d0940"}
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