Multichannel
June 30, 2015
Image from Selfridges' Strength campaign
By Sarah Jones
British department store chain Selfridges is focusing on the feeling of strength that can be achieved and communicated through attire in a multichannel campaign.
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J1hjsvHCDOyqA+zaFh4EdcyJWaCnzIUs2K7TmtsdBA3FNFvnjl1hc7xsWta+B5cxDbcO\/q9Hk8VUTslV6L5VW9FkBpriLZwm\/5N8lgQBIWIvAGBHv8NIE1RuLpWuX+gWeQW9SrHN\/88LAINCvz9lLLOckAKuyYQa4UOH8L2YfYp8XBX\/qINEk3emuH6ypbKpIz8CuMDMM8zMX2yBNC+7PZa+9hiKgL\/QnW5oyi10hUS+gloQGGGnbPwWm6Osjh0TV1M3rL1YPB3vMzz7nAiqISCGlIvCC4XRgSApggzP7DO+3HckJ2gg8qhxSEgCWRrhI2Qop0QTqUyy\/y5vhcrkqswhssEKIz74OFx\/f7VbPilZo98WX\/TOaDnROyTp2smRs2uh1lud425XNADSEL0DT7HdHYTMub7eDYCnTMTFm3v5xXa1nhya+5rSsn4Bex8hDSUw0fZj8F\/fz1eHhJG9xbGpx2Rvsy6ryXeC7yd7L0dqLA8U5fFIB9VDmDpYhAz4ok85\/vuS8HZskRbi1xfO6p7uBJCoqZTV+glpjard\/6KG+k0Zz0BAfWK6AgYLRxWkbd8sIZWhgf+YV0SblQA56YbGGUJDF44fZ2Iem6XqjynE0+4dPEzVZYPejH4u+pI0xzfLflNxk1cZg1LjQTe0bXpOP4yYCs42AKCi7u+Rfkef7tG6cPzy+8fYYUTuPRoi7l\/om95tBrKtkaAaE0YlfeFOIWrttsUymkpduU5uvXITrXWVITJ2A4WzEuzGcBHq5a1OZbC1CstFINgiE8jw9w1sZ5A1eeAglD8s9Kmj215H7VXcNzBS3opbyRHMyotdDuZmucqXw6PXt8nm8H1mQOHP4zVb1mTbFvD5rK3ZJjKR5iaQQ1+RPM54VWtQ\/tiPqq6kBt37H7deCXeFyyZ0kUI\/MXAA85m1lOI+AGU4mQBU5ryvSYZ41UlP4jfICZOwkrdD4DSPugISJskZgL7cVANr5GZV9G4ZUglbPGapJ\/BKgqmmmO9\/gtGfj4MR6pv+hR3PitC5c3TQanv4p4vLzSrD01FowZmpM559afeOEkNdFc2XrNzUuvr+ziEGsZz5SMxODwl1gW0+3Yuhy1jbYNGdB8K6pf3sT9\/8P9Ff+SfLeY3fgglWkBONEN5rsi8cDFj6v6QiBMUqUwOG4xnUbdWQl6IMNmzrc1F15fPXXgS28YAQe4VaohHceW7QFJGDs+CfXIbPIPzDqgKV95QOFJjRMcwOUpUllgt1bCRSSnlWX9KEl02st016og+4fdNoNLyk9LMIqaQZ5A1JhJI\/FSLSnMn+KQ6uXXy8W8tpfnZmyy3G8Ca9iW+NNoxaPPhjD7f7inel161pQBhIUAU05\/k5wRKy6V0eGP6cmnpSyJNQxP9mlQAwirSwLdcr4MHtlwSOsxYk9\/QIVZmn4jpKazjntFq9jSIGlZJCbyavtQNbT+ASzc6w5FDeU7AN8pskx+9Hp\/7PgGd27HLWM+imrw8Bhm00ulnUtnmz4Tidv9b3YF+RtoqEDF0iFQ2TQktrmsfABkSZkbPWOIcJlUwgQJ1C1HGpSXW620QVzij7NbDvLpLRI16l1iJZIiGULaVWTWsumqLi\/bHTZNTbxyUqhWCsi22TjSpzRYHkIkuBRrwMaMK+SF9jg1yc+ssbWvsoPfy\/8ItEGCwFDKO\/MxXGiJicgh9mSH0AOXqW895jKD1t+B0wMgM3hThGSDvSb2eJxu2MjjPu527wyKeRTgzoY95vcAepXloGQskcUToP3XLiCgucSto1w7Vo5kF7zOJqidpYzVhLHB2u5edBOw\/koYIGCf01WytR2HKfgijnvc4YTdWmSJubFSTStq5aRIvbcuyi16HV1rPbj4yoSJ0osRgiQynbNxEgGVjme4PDabNrbZIDOGGK87P8QaGWwmL0bnneEkmZHtv647d7jezyA3cadZTvU7+VoXWpaYNFneCxObFXXROAoS8SxL\/fx2XKk+61FPZJ1ln0Hz6AL8CsVMYI8Oadzcgi1d9FaWJwnqmt+67FIAxm0GveXjk2V3LTQXjDUYUTXbMvfHh9pnKRD+6lFeNRi\/LsyWi+ceDt1AXSxeIMXA05GgkpvVtgXdZiTlUNNP4s8hhLUS+pao9XlnTY2LGQusSc5VGrV7WmpXfqfmgT99Jdmmis6h1xapKDS8oinkkPh3+Im8gtqELaAm4XkCQsVd5V9lTio0UHR7fv+QPnB5WQ6zq8nnonKW6BjrnMIKfIG6Gkk8waivknkSwh\/om9FYL4UcXhULNSHZWHrdBCvU\/yxpNv8jICWnflygsaRTAZ7tawMKhQDwzpIYT0fBr+IUJACh9Ac+NZKrd26YJWIEYTazw\/vmoivd3CnlvNZITMxfxM7T+BIxCSfLk8ZBySarE\/J4Nq1GUa54DqMnWlj0IvK9yhUqY7BT3D7yMdySkmRWHR8klmevW+ZjeiqaPouvermQrxXnHNRl3R1mXG+gIL9RaWm1gCHa9H37YmAwDG8d8IzpC0rfcWnp9ibI9qK4Xm+EpsNdzBsG742nmMaFtC8gTT90GAt4DZcoOrn3\/jDdByzsfTWl17SMM8JEOhXzP+C6u4Po7RN\/LHa\/m+6S9gtdZS0hJaRkCCPKUXhAWcCMtCHAsWxHXXr\/iF6gPjIxhVYQJ9V6Pd+hItUKb0LpNAHqdB1yzVPbDE+TeSnwC9cHYl2ql8QGHnJpZa1xeS9ZSP5jFhlUWqsk8YvRoN7rOU9u0FtHRlqH5OudISZezQA2L6QEyb9GGQLR\/if51\/ul1WQ3T2abYMfC8FgvtsTfPd723\/4Kw\/fTdXIuGC7hsBuR226xmr0+NU6pwiTYZbUhqLURRA+vtXzjqscwEa3Cbuws8ZfrTGDBnUeLFnNCibxEJNoAxRfFbHDDNQXZgk0Gv9Em5UC9dDrW5JO6KgGtgwl40BEThSA8xyV215WXhcz2SRMWXHOsdCLN0hi0qdDiM4m5Tiw7XTUUn52RNok77EQ2ovA7r05GL8qtE7D7LuZEsoi\/dHDsap6Oc8PcOxlP8i1YFEE4qjjvT5LUKs\/qxVvD3PG3PMh6PvuHNY6Vl1FnL\/TPkx\/X7zwG6o\/1YiO7HSfBRVT1\/LaDTP\/eLa\/9Y6bbW5Jy+qmf5YpgKPS6j2pFW\/SoknT56GG9kABfxJJoMhm2mKQYXuGJdNQEDEE\/OTQLTjr1Hrd315ZdNdrTlo5PcodAietwGy1OKDS9jrXHd6la+MBqZkkDVlv\/Szi8g+KkTMxYCUc+MHuK9Q6R2+TWaOLdDyL99hOZOr3CG+hG0qB3ESlGzIeWBLyw6L9WfRQuggad1bekWWNuJ0+\/hDdWL135\/rPjC1LQqElCPfPnaM24Rmi6r1vSBxbJC8syA4d13hEU3GwUJALLJEniSTy00gZIwidw1IJIYFgBbx\/npAXESBx\/V5AUeOIRud1axfsSVhkqKzkNuboVl1XzsYvad5QCNxbJEP1av75mG4h1Rug7sgHb\/B5lQYASkGl3tSv7V5O9rBNpnjwiwi+2gIvam507O9\/6u2kTX54kbj4MbzL9dYAG3zjKhkBLPs9pDHtiavmZZirlfnd\/HiCE5NwnOjHnplgK8laGs3PtUl+PZERjU4L+uj\/4wtCJsGSJjQXUDjuxCHancEi1xOerp4E31oRAsQD8hKDnMSvRaCdNes+h6KA1LezwuzZuheG13zLYHDWuDVDzkWAdy3WC7JFO9adBF+beDE06OJ1x82sDk1w3Ftnm7txJodJgxjsfgJpIb5f0vinKKKDkm58zbB9EIcDy3z0xT+XASAJdxcUMmcrzOpTfWqIBnD55fZckENw6W0fLDbsXzz4dPaqDro3uWeC577kGazUtW0aIAeUitbZx0xbK1xObkV0FV\/W4BWoDRg+7QFvLS1OZnBnPzXOeeb6oLhQ9rbch1RmFiZVd4t7p9iI4wm1ZaQpmSrGOhqwQ\/nTSGPT92i9V1AmEcRBRMDlVqCnOhc9BQjL+cMYOXqE+gMbJYN1uBCxE\/EtFhQn13pqtnqFI3u3o6BVUkiygSVGpDglg+MtNNxIslPDSGM7K7Ni\/lH1Isa3jAeWeWN7hscmL5axNLK7yIeEWAx7ZOCyOlTF7AbUnXb2Rd8pzpoFJRiXqbwhumQG2p0AAPddndWd6i7rqiB0s88HcwV7dDCNmu3pnbzjnhB8R96AU17O5Z0aLAxq28BcjlS0rBxCAS6XWsfIuvJrsVWiWdz7f6NN2VkNKZhRtxyFkcbUam9JpzJ9ghs5Xrv\/JTXwMX3kYsEHbXRz0xWoucxA3rPTeuhGDP+D2TmmR7knfi\/LkJy4AzUHdX592NpJRx7zmTtGYOebquYHIYirwGsvRf8Kug5qUGTdlgO4+BcjrL6g2JBTpSndd9FrcM6TNrWGCckBoR9v1Yl112D+5wGkoY8dRosv4J\/xoBZXFc5tw9kB0lqWh9xMsu\/ig+SR5BuoScJfLho4FDZT8pNx1HpaPuAIWeLVqjCzmoTa539WhpjkzfeAo9F0rHO3gPiJ1oSp+Riz3SKElLj1+vn6V2cncMko1He284sSshboQD1939VfK18C1S9+S0TfBA6sE8v5hvLenaGqP3Jh9Vm\/OLOyLRi8Lt0atz6pm1gl32PTYzaf8DYZ6XAqRwqWbvh1a0j7KbiFt+LHTVijRdxNYLQGSZmISVS89o8UaDc\/LcYl7yS\/d25adB0PrQR8GKFOq3bXIq7L1BuoJH3K2QAbhFFZ\/90ENU08FEaV7fySLAnSGf9ZxG4Kbz3aDeyJFj40GG9XBbqE8dIEFlcgwOeTFW4f\/7nZB5uSiixpEkql3LR4fK907hNGBpMOjCyaPlqaMFzlo3M2bbiH9PvpM7cM3\/0ClYxTRBzhhKc70kHo9VwhUpMp2z0kxr\/LiYxUg3lzmMym3zJP25LLSfF85h5J269p4URDkdfuc+SFOOSf\/jeAuVpWV1Rnj+vmQE92L5y96Tm3dcix0l6IrJGWNvjXw1XtJVa","iv":"fd40009982cdf3f1c9d374d1df9accf9","s":"352a6e434b89d6fb"}
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