Multichannel
June 30, 2015
Image from Selfridges' Strength campaign
By Sarah Jones
British department store chain Selfridges is focusing on the feeling of strength that can be achieved and communicated through attire in a multichannel campaign.
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","iv":"4c7511f792375f5e70c678fd9d37f4ab","s":"bc55510259b0de71"}
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