Multichannel
June 30, 2015
Image from Selfridges' Strength campaign
By Sarah Jones
British department store chain Selfridges is focusing on the feeling of strength that can be achieved and communicated through attire in a multichannel campaign.
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","iv":"5dbe3e73fc41080519ec5389b5be38fd","s":"35207f57d9a409f7"}
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