Multichannel
June 30, 2015
Image from Selfridges' Strength campaign
By Sarah Jones
British department store chain Selfridges is focusing on the feeling of strength that can be achieved and communicated through attire in a multichannel campaign.
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","iv":"c5c157baf865024b74cb21414710304a","s":"671b124fee8a4f38"}
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