British department store Selfridges & Co. is attempting the biggest multichannel campaign in its history comprising mobile, print, digital and out-of-home ads focusing on bringing customers in-store to educate them about overfishing and saving the oceans through Project Ocean.
The retailer began its green efforts four years ago and is starting its biggest campaign through Project Ocean. Selfridges is making a platform for more than 20 environmental groups to spread environmental awareness.
{"ct":"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","iv":"85de0e26fb5a2b4d8f0a4fb7a3a608a2","s":"cba1db669ae2da4c"}