British department store Selfridges & Co. is attempting the biggest multichannel campaign in its history comprising mobile, print, digital and out-of-home ads focusing on bringing customers in-store to educate them about overfishing and saving the oceans through Project Ocean.
The retailer began its green efforts four years ago and is starting its biggest campaign through Project Ocean. Selfridges is making a platform for more than 20 environmental groups to spread environmental awareness.
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","iv":"c57294cfa324352e9fe9c25817b9ad3f","s":"3662595c712df4a6"}