British department store Selfridges & Co. is attempting the biggest multichannel campaign in its history comprising mobile, print, digital and out-of-home ads focusing on bringing customers in-store to educate them about overfishing and saving the oceans through Project Ocean.
The retailer began its green efforts four years ago and is starting its biggest campaign through Project Ocean. Selfridges is making a platform for more than 20 environmental groups to spread environmental awareness.
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","iv":"be388acd5f6f0d3083064ec05628a748","s":"d2e07e70bb2577ca"}