British department store Selfridges & Co. is attempting the biggest multichannel campaign in its history comprising mobile, print, digital and out-of-home ads focusing on bringing customers in-store to educate them about overfishing and saving the oceans through Project Ocean.
The retailer began its green efforts four years ago and is starting its biggest campaign through Project Ocean. Selfridges is making a platform for more than 20 environmental groups to spread environmental awareness.
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","iv":"8782f3996b6022de7df177b4b3d0072a","s":"1ce87cbd7bb382b5"}