British department store Selfridges & Co. is attempting the biggest multichannel campaign in its history comprising mobile, print, digital and out-of-home ads focusing on bringing customers in-store to educate them about overfishing and saving the oceans through Project Ocean.
The retailer began its green efforts four years ago and is starting its biggest campaign through Project Ocean. Selfridges is making a platform for more than 20 environmental groups to spread environmental awareness.
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","iv":"bccbadeb4229246869b31d78bffe273b","s":"29a20970d61d577e"}