British department store Selfridges & Co. is attempting the biggest multichannel campaign in its history comprising mobile, print, digital and out-of-home ads focusing on bringing customers in-store to educate them about overfishing and saving the oceans through Project Ocean.
The retailer began its green efforts four years ago and is starting its biggest campaign through Project Ocean. Selfridges is making a platform for more than 20 environmental groups to spread environmental awareness.
{"ct":"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","iv":"ccf08a9480c2ecfc3d6df557c241809b","s":"4a2e6964eb35688e"}