British department store Selfridges & Co. is attempting the biggest multichannel campaign in its history comprising mobile, print, digital and out-of-home ads focusing on bringing customers in-store to educate them about overfishing and saving the oceans through Project Ocean.
The retailer began its green efforts four years ago and is starting its biggest campaign through Project Ocean. Selfridges is making a platform for more than 20 environmental groups to spread environmental awareness.
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","iv":"304eaf01e54c319d78420ede856d63db","s":"c170e77cd6e548bd"}