Luxury Daily
The authority in luxury news.
Nov. 6, 2025
  1. Overtaking Miu Miu, Saint Laurent tops Lyst Index in Q3
  2. Luxury Unfiltered: Why luxury brands need a completely different approach to training
  3. ‘Love is a Gift’ centers Tiffany & Co.’s holiday campaign
  4. Belmond announces Paris to Amalfi Coast train route
  5. Green claims: A brave new world for luxury marketing
  6. Breitling, Chanel, Fashionphile set up shop at sea with Starboard
  7. Hermès opens first Nashville boutique
  8. What could a sharp downturn in spending sentiment from wealthy shoppers mean for luxury?
  9. Balmain announces exit of creative director Olivier Rousteing
  10. Stuart Weitzman links with actress Keke Palmer for holiday campaign
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Mobile

Sephora exec: Beacons need more time to evolve

October 16, 2015

Sephora is testing beacons Sephora is testing beacons

 

By Chantal Tode

RANCHO MIRAGE, CA – A Sephora executive at the Mobile Shopping Summit 2015 Oct. 14 said that while beacons open up significant opportunities for personalized in-store experiences, more time is needed to figure out the best engagement strategy and for Android’s play to develop.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Overtaking Miu Miu, Saint Laurent tops Lyst Index in Q3
  2. Luxury Unfiltered: Why luxury brands need a completely different approach to training
  3. ‘Love is a Gift’ centers Tiffany & Co.’s holiday campaign
  4. Belmond announces Paris to Amalfi Coast train route
  5. Green claims: A brave new world for luxury marketing
  6. Breitling, Chanel, Fashionphile set up shop at sea with Starboard
  7. Hermès opens first Nashville boutique
  8. What could a sharp downturn in spending sentiment from wealthy shoppers mean for luxury?
  9. Balmain announces exit of creative director Olivier Rousteing
  10. Stuart Weitzman links with actress Keke Palmer for holiday campaign
VIDEOS
More Videos

MORE IN Mobile
Ralph Lauren debuts conversational AI stylist for app users
The 1916 Company revamps mobile app
BMW to introduce carbon footprint tracking via mobile app
Snapchat introduces subscription service
Meta launches virtual fashion with Balenciaga, Prada, Thom Browne
Attentive introduces personalized, VIP SMS service for brands



RECENT ARTICLES
Breitling expands NFL collaboration with capsule launch
Stuart Weitzman links with actress Keke Palmer for holiday campaign
Inspirato sees Q3 revenues drop by 19.6 percent

‘Love is a Gift’ centers Tiffany & Co.’s holiday campaign
Overtaking Miu Miu, Saint Laurent tops Lyst Index in Q3
Belmond announces Paris to Amalfi Coast train route