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Mobile

Sephora exec: Beacons need more time to evolve

October 16, 2015

Sephora is testing beacons Sephora is testing beacons

 

RANCHO MIRAGE, CA – A Sephora executive at the Mobile Shopping Summit 2015 Oct. 14 said that while beacons open up significant opportunities for personalized in-store experiences, more time is needed to figure out the best engagement strategy and for Android’s play to develop.

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