Multichannel
April 12, 2012
By Tricia Carr
Sephora is strengthening its position in the mobile space by not only revamping the company’s mobile site and iPhone application for a better consumer experience, but also deploying more in-store iPad kiosks to drive sales.
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","iv":"0026148f036b4d99540aaee12c67e66a","s":"9b812b831125feea"}
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