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Dec. 23, 2025
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Shiseido, Max Mara ink long-term fragrance licensing deal

July 5, 2024

Image credit: Max Mara Max Mara is rentering high-end fragrance following a multi-year absence. Image credit: Max Mara

 

By Zach James for Luxury Daily News Service

Japanese beauty group Shiseido is striking up a new partnership with Italian fashion label Max Mara.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
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  3. Savannah College of Art and Design debuts SCAD LUXE research center
  4. Louis Vuitton introduces Visionary Journeys Seoul
  5. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  6. Dior builds five-story statement flagship in Beijing
  7. Lamborghini heads to French Alps for women-led driving series
  8. Luxury Women to Watch 2017
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  10. Estée Lauder Cos., Jo Malone launch AI scent advisor
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