Retail
September 11, 2017
Shopbop's newest campaign promotes individuality along with trend-following. Image credit: Shopbop
By Danny Parisi
Online retailer Shopbop is undergoing a complete rebrand of its shopping experience, including the launch of a new loyalty program.
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","iv":"aed8140db01a09199266ca7c7195d985","s":"8dbaf214398c323e"}
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