Marketing
July 27, 2016
Millennial shopper
By Forrest Cardamenis
Once a vehicle for driving short-term sales, shopper marketing now plays a role in motivating behavior, according to findings from the Association of National Advertisers and GfK.
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1R0BKyw+nReMKlZoEKm2h3GviyBM6SmKpvEV+45J\/vVc86puccGjF\/0aCOC4tg6kiV0lNayJTCfKj1rhfHhc+5V8+OhQ+94I3NF4\/S3Th\/m1w7QHayWqWVwkBs2eDL9gs4ATp7\/Nju\/IzW4OIk9j1MZVJ\/FY9XvvIvuPZ+uuJwk8htROM5dgdSEyh9X0hnlEgeMCIizCtTrl5LDLUhim\/7moarZLDytVArwtdfMwBCmJkcmydgY1YqOiotmXvXrOMNr04SOzbz9jwT4rB2mJX1u2bNp\/ez6kpLBGIOnz+lNvIyvRDECkT\/BCap4DG3tc9v6hEhYqxzvLAyovjLfg2U8N7mX39Jm8MyiIHLbZsljgrbbCyaPXT2lcB3Cd+UJk20vtsGW4CSYNAaZepuApuuB31Q1l5ng+xx6barANjZuo1iIBdZBTfLSpu7q++NcHuUGvWwsDBUnCQg08dfEgatPiN\/m0rvmYeUxgHb90tsD4Td7fOoitR7TqkBFXxqRKCKGniRAlF2\/hcnAluaTpu4zyiZ\/P3NmL71P8WNqJFj4HX1nr45lqdFXy8vNaSXBRvg1fkXCmO3ojbvEKZxUHlJIrvQ38fzKbKJEuOnCXKvuwlgmZ9cyoTmCk0j7hHSeQVR0I5U2Lk9zGVLin6G6mkBlq6kxWGKPjWbrKK+hSpVSGXfoX7F6eoV7RUSYGEXcQPjWNU0lDFB7WFcMJgndB1ABiwPg8ah1sGPmFU\/T5YbVJoHUNOp2smdjZLs+PHLnBNyTA7vZIi52fNKGrx45GDxEpE0FYgki5TGJYcPcvGauKp9Uwfk5IHHmozqP2+s4f2D2Fa0Iz1u7vq0uRbJ\/vPI\/njJVaxFfXExPBwkG39\/c3KAtVQ\/kpLIoYUcfYwa5HEvfPmnrx9m1NTV5PzKv4NwC5U7ItM1HEgAv0ImNUik1biB51G1Wyfj5iaQ4ObdUWjErJwztKOwS4fW3VPkf4cWLo9iDx4v+\/E0d93bk\/6jLo2wZ6IRV0hs24EyrpWah+9+OQXZO6mH+8fb7iRn4dau1\/B5Z\/iKh7DoTreNZeF1r+7Ny\/1x6YxA8+KznCBrsZ72eNV08ThuuIpgpy2\/9PpLueXCybkwNUSuT5wVJkjeSU\/SEclLecvFWGHwhRxTgOUrPMMW2W3vSyPpG5Y5Ci6iDa0fJqP2dPcOuNKJaBC+irf6uCosW15j6KbzuKXNTuonlMAPrspGFr7JVqK5P\/fgfSlWUnMuIDqPhf0knIYHnmPMM0AKxrnDhiatlRBFOsHwY+jETYTxEFSEe2OquflXuyZ+HLHBZzXNe9KB5KW\/mbsuKpAid6wauDwbNVAsPIZKtn46VMB8ESgOSpB1tKxjk3OauI97yRWDg3Djt4UexkCpiOgKUvn\/slYekbfJnNziCscoNfu\/gL6mytaU+ifvSbDXah4fxjnYrli\/t8tMnv2k4Ti4V4LEjYJIezkm0etYkXw1dOfkmJmwd6jlDgF6TILVTQA6uB\/MLB7DJx1G3xnILYEOS0lXwmQAbNUwiaJpo\/+Ks7TruETiBbNf1V\/6nEbcIlE5XTBmjR1UGVs2qVZCaWBYoWNUy6TL5nMJiC42I4kcgr+1toIAvFx7VTF+b32d9th9PVyS15RFw0LfcmuUm\/w4Wh1eQGVHT2oTJwwjKchzrGQosl6QQFLTt5X96snxCjpbXNM1yNgVaAbOBkjM1Hlo9NeBuVhgCIOXkFJkw\/5hZPaGMXSrNTeQt\/ezOOU7sMdf95xzW+rV6wVGwXtjKjNlMZBLvwu\/8zDBzpD5pMMhwJrhDLbrMYsODz1XO9oi0Y6dk8Xw5kyzQBCNSIrIbcbl7ZcXSqn1ln3QbH4O+An9rQ9XIi\/CEbFZVL6L3CfTso8EPDhlwZ+TFCuzCUpXLwf8u2MRX0THx2ix0S9ekF8FXt8k\/qkNy5ju15lfPGLYCXRh6pEFZPkOrdr0qpvcHAOu+aYinYTZNkXunB16dot+qfGXZSVQVsr\/wjjqemwaK3Yez0kGkgrrgb9MJJbi67zJ6lk\/jnKK6dYi7DdoSCq1KZwyI4bYVCcvpngFWNhxWC+QClBoruaL28jTUXqr3HtGjZt7AZo0L9BjhJZfs4+Ksu56MhETpKwxIdlxx2kx2n2NlW+T8j8LutFRskjX9qlmEK\/xYuklOAhb2SIxEFIdVXdUEDhJANh9FclbwGQ1W76LXIqoux4tz+8r70FADXt4sFXLU83ylQoUOyk0FBReUuR5YPV3k2k309dFM\/JScmSE+nYCQsCzStqnziGVf6DLS3z6NDGfnwnxRyFPy6RWJUaKMW0C1X6DUtQHVds95u\/Gh5Hjjzz+9ZBrKA2\/h3w0mSJkdqRYd0Xk1+KfyQ1X0MSRb4H9DMonyIZ3aM\/KZ0+RKKq4QtGfLzJddxUdmRu05jkXunn8PyAoMdeOkToLH16UDLIlNFQuf62q1tkqPdo6addEEzEnayW4cLalAFFJMO4Ol2Y\/TYv+3F6FGoQi8\/UJpIB7xFrS4EBUHI7tEX0tmNho0hLts8XNLhUoNArlH4xd4Z\/+MeXoLV4ug6ckwuFZ0gKrxKn74CiZv0pxbGsaqYruYJ8P+LKhzPgoHCxIC9lY+aIVJB0IcGzaGY8MTynIkcM9uSKAUi58tDFFwVSLxI7LflfL9EtML+0bj2uIYfwVjMfcP1U7FcCvKqwdnG8JtaJ8i8xeRiMSBX28HovVCi0t9+RBwCVWPNMHLJcY2ObMfZoWALwtOYC\/6TfSKMeQDunbfT+B5TwTwt6Zh8sVGYyx6R8mp6U82WUlX01yQCzb0tVbisC67zdZ6vtaqoE\/d1cye82y5tuYIa1vtXkQk5svL\/EHkLuv01kV2+o2A3IDX2MLW05pqQcAkzSAO7CYLNsjhi1\/PEhy+JQlBv4Rls\/a\/Ag8xNrCZUyDbWx+sIs+QR1ocXS0LzU173ZiacsQ+h7oFhlzvqYOsp5FV8Fgl9Mfd0XjazuZcrjeEr3XxkmE74EXGBwV5ynAEQoFR2shZIhOG17DN18JRSvNOezwfN+9gx\/BbyOWyULfpTk9hguwAywzlOOjwy9VGrtMx\/xh4dcHD3Qa7ejNgcjHDAP8IpKcnxmLMQhnnZurDgO8izcZdRnDT9YKFxvzD0KlbBEkW9kItBfbiMfIdaa69g0ZE\/66X1kw+nJ5DtgSysp4+zT+OPTGBVjVu9beVedb6nGI1fPUCIrEPLBtJ1UVk\/UMouzmGa2tMLBBE20X\/COkSPznmWwZSTviNKPpjDSHz2d8Se28hU0H7iv2f1n9NDJm99OmvuegTFQFpL\/\/oKVtX89oIm2EkfRkTUeh7w2jlovGXjp9u9poeU33SE\/9bOcNV2R8F0hs7zCWV9fkXjJuYNwTmBoPWCX3R+a3H8U6xrkXCT1gyRRVvGbvoAn4J5tlJKAIyMP8wN2qM0hunJe\/DNBvKBRKuL70Y3hozyXGzTnaFOZpQg43TAoeARvtUg8MMKSAIMr0XtX\/kzrk4uRgBENEAYNwVfJhjW6Vwdrlgx\/qA1x59OFaTX1ugDLfBJyKlRSIa6R4HZDLffOpwCt\/FjQeHAfybYWnvn6uvf+g6hrckNqYAWfsWTCbsA\/r\/sU8JxzkIEiBOCaWvnx59h00Ijn8T5SegnQHU03Vs7I1lnWekRNXmtj5mtX6hSFgpQ96xWeGXN6f+DsaYeEJUzZnVjZfvvtZ4G3BbUzcHFJDvGp63bAwq5O1tfM1HgOl6XlgMmM4ghBWSM\/TH1dlhcZXxY1dUfqHLYfiQzbwCj166XQh8Znvtpe33\/sD8\/CQNdayfK0j1SLCdQ9n9roz8iVPJrcSnqae9m1+8+CN8YbMxk4rify5Daud74fr4yUG3cCHV1kSrLep\/n\/cpgh0\/vYqFAayzw0JKVAf535+VdfLhRMQaxdbN6w4KyZ8H89HYZUKiLMCTY2tdsdOIM4akcMIXaLXf6UphSS7fD5yGS0qp\/XnZEV9vK48WR6elK1Ipm59vYU817gocXHnwsM3amuwX5LHApcYyUgRMkKOjZaxn04A4kcAQVY56RISt9bWiuLtaSZHW7d6cE6nJXFK40GEUY0X8hrSF0wK\/1eJVZS7QEHI+8pegEaUmA\/eZ1ExLG9gVxD07aMYp4+Xz6e0eAdWzvLKWeWLtDrtEo\/2P\/hiBkAaYJrDcLzPJMEYKIklY9y8jWtuRH3aog4waBlwJHa036Fe+yyO9fK7oOnsYPqR20mXK0SRh5nrd0dyiq4TvXla+b6xFo1YvzlupLCjP0PtL8OV9sDkoYpoOsqFgzNX8ev74n9aw2zBlpvStLiin69S1gxWDUM984BOJ4qVkx05azXa+Q\/mbEfkB2EdOZobar+Iyq5\/ki9TQGTBsgukBVu7RrNcUs+lfQ+hUgDn1hWwiawrF1NptjfnKKJ\/NlUMb101CtwSe07pOIoV0hhtOXBdUnnUzAOf9yPIaOuopY24yex8i8mYx+9hRF3vgVMNv7\/nCibJrcNyaIUo9GPfswFRo03i2CHJgAESpZArr+KIE\/PTkBQKmkAKJwV3YGh69P4NHmz0pmFQ8VKL22gadjDCqHYSH6Y6+Hjl8jMak1U6\/TueLmUjBOp5jNoPtDtoAldqb8gtw8QSgg0nAF9+WhBcPZbuj8D4MSyY7U2kucHaXI+dYBSYf4uRS5MCkjypXCxOtbTcBQ2ve0uQRTy30kTuHHyMSJtiwPj4XrW+sx\/bsa3spk1O0s7IXMHI1b3l2Fhi89j5g7JjQfz9ls\/yvNzHzft2\/sqGYvyGC\/rKBwEpFnlsJUJ+WwPMqXneGY+cYx3N5LA0LznS","iv":"e85525254ed3a2a367adacaf3a467425","s":"716c77c7705ddfba"}
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