Marketing
July 27, 2016
Millennial shopper
By Forrest Cardamenis
Once a vehicle for driving short-term sales, shopper marketing now plays a role in motivating behavior, according to findings from the Association of National Advertisers and GfK.
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","iv":"ec7f8eb77163fd8413279801cb56144f","s":"ac3e8192624b94f5"}
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