Marketing
July 27, 2016
Millennial shopper
By Forrest Cardamenis
Once a vehicle for driving short-term sales, shopper marketing now plays a role in motivating behavior, according to findings from the Association of National Advertisers and GfK.
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","iv":"6b1d06d050982ea41cecd620c5e0ade6","s":"f048390f5e26eb23"}
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