Marketing
July 27, 2016
Millennial shopper
By Forrest Cardamenis
Once a vehicle for driving short-term sales, shopper marketing now plays a role in motivating behavior, according to findings from the Association of National Advertisers and GfK.
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","iv":"97bd35e3a07085fbc258611d61252651","s":"9f6c8d07d526e216"}
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