Marketing
July 27, 2016
Millennial shopper
By Forrest Cardamenis
Once a vehicle for driving short-term sales, shopper marketing now plays a role in motivating behavior, according to findings from the Association of National Advertisers and GfK.
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","iv":"1344af1fd16c43a9bbc31b7f00f6034d","s":"265877d555fa535b"}
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