Marketing
July 27, 2016
Millennial shopper
By Forrest Cardamenis
Once a vehicle for driving short-term sales, shopper marketing now plays a role in motivating behavior, according to findings from the Association of National Advertisers and GfK.
{"ct":"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","iv":"fd460919cca410922c69927b852363cc","s":"380f2a3407103dba"}
Share your thoughts. Click here