Marketing
July 27, 2016
Millennial shopper
By Forrest Cardamenis
Once a vehicle for driving short-term sales, shopper marketing now plays a role in motivating behavior, according to findings from the Association of National Advertisers and GfK.
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","iv":"943c7c515b76aef734ea444274c32cfe","s":"d5933cb949a388aa"}
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