Marketing
July 27, 2016
Millennial shopper
By Forrest Cardamenis
Once a vehicle for driving short-term sales, shopper marketing now plays a role in motivating behavior, according to findings from the Association of National Advertisers and GfK.
{"ct":"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","iv":"2ee895c7ae4d773c8835ba03301eac08","s":"a910140189b40aed"}
Share your thoughts. Click here