Marketing
July 27, 2016
Millennial shopper
By Forrest Cardamenis
Once a vehicle for driving short-term sales, shopper marketing now plays a role in motivating behavior, according to findings from the Association of National Advertisers and GfK.
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","iv":"5348107af84dfccf2da961bc9c8504d1","s":"2fac8b20a37ba13e"}
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