Marketing
July 27, 2016
Millennial shopper
By Forrest Cardamenis
Once a vehicle for driving short-term sales, shopper marketing now plays a role in motivating behavior, according to findings from the Association of National Advertisers and GfK.
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","iv":"4009885d7ba20d64c19d162f79e5656e","s":"393acfe98c4f41c4"}
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