Mobile
July 5, 2012
By Rachel Lamb
There are both pros and cons to an automaker developing an application-per-line strategy, but the verdict seems to be that brands that create a broad branded app as well as individual apps to a more personalized experience may be better off.
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","iv":"0de0c95c807aa298932429f53b49d428","s":"b7a38e28aa2b7d62"}
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