Mobile
July 5, 2012
By Rachel Lamb
There are both pros and cons to an automaker developing an application-per-line strategy, but the verdict seems to be that brands that create a broad branded app as well as individual apps to a more personalized experience may be better off.
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","iv":"131b6ada1ea5ca73c77276c08af0a898","s":"1262cd07a8b30a02"}
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