Mobile
July 5, 2012
By Rachel Lamb
There are both pros and cons to an automaker developing an application-per-line strategy, but the verdict seems to be that brands that create a broad branded app as well as individual apps to a more personalized experience may be better off.
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","iv":"f461314ac21cbf5e35ddece564a94d86","s":"d0066d43e4231a4a"}
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