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Editorials

Should media brands trust social platforms?

July 5, 2016

Mickey Alam Khan is editor in chief of Luxury Daily Mickey Alam Khan is editor in chief of Luxury Daily

 

By Mickey Alam Khan

For seasoned observers of the waltz between Silicon Valley and media companies, Facebook’s decision a few weeks ago to tweak its newsfeed algorithm in favor of friends and family chatter did not come as a surprise. Let this lesson be learned: social media is more about social and less about media – this is a truism of this Digital Age.

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  1. Louis XIII gets a taste of gamification with immersive experience
  2. Millionaires redefining luxury as wealth and health
  3. Dior reinvigorates Miss Dior with latest floral romance
  4. Audi offers vision of progress in Janelle Monáe campaign
  5. Delvaux takes miniature charms around the world
  6. Day’s wrap: Kenzo, Neiman Marcus, Valmont and The Luxury Collection
  7. Kenzo, Neiman Marcus, Valmont and The Luxury Collection
  8. Lexus sparks creativity through musical, multichannel campaign
  9. How Amazon Luxury Stores has evolved, one year later
  10. Valmont teams with Jet Edge, Montage for in-flight skin treats
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