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Editorials

Should media brands trust social platforms?

July 5, 2016

Mickey Alam Khan is editor in chief of Luxury Daily Mickey Alam Khan is editor in chief of Luxury Daily

 

By Mickey Alam Khan

For seasoned observers of the waltz between Silicon Valley and media companies, Facebook’s decision a few weeks ago to tweak its newsfeed algorithm in favor of friends and family chatter did not come as a surprise. Let this lesson be learned: social media is more about social and less about media – this is a truism of this Digital Age.

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  1. Miu Miu's new jewelry line cures boredom with medicinal accessories
  2. Prada launches beauty platform
  3. Luxury marketing struggles to extract accurate data insights: Launchmetrics
  4. Would Chinese shoppers buy a "Made in China" luxury bag?
  5. Day’s wrap: Prada, Burberry, Tag Heuer, Porsche, Ferragamo and Natural Diamonds Council
  6. Fragrance improves brand awareness and revenue for fashion labels: report
  7. Gucci mixes futurism and fairytales in new stunning campaign
  8. UGC can be crucial to a brand’s bottom line: Bazaarvoice
  9. Natural Diamond Council partners with online design service
  10. Burberry receives SBTi approval for emissions target
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