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Editorials

Should media brands trust social platforms?

July 5, 2016

Mickey Alam Khan is editor in chief of Luxury Daily Mickey Alam Khan is editor in chief of Luxury Daily

 

By Mickey Alam Khan

For seasoned observers of the waltz between Silicon Valley and media companies, Facebook’s decision a few weeks ago to tweak its newsfeed algorithm in favor of friends and family chatter did not come as a surprise. Let this lesson be learned: social media is more about social and less about media – this is a truism of this Digital Age.

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  1. Fendi looks to incite fashion frenzy with drop
  2. Register now: Women in Luxury conference New York, May 9
  3. Influencer marketing brings relationship building into digital age
  4. Bloomingdale's gamifies in-store shopping through Snapchat filters
  5. Gucci goes mobile with in-store service app
  6. L’Occitane exec: Social sign-in triggers 10pc lift in average order value
  7. Hugo Boss launches largest digital campaign for 3D runway show
  8. Nordstrom contemplates dressing room iPads to elevate customer experience
  9. Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders
  10. Saks acts as cornerstone of Houston Galleria's $250M transformation
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