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Editorials

Should media brands trust social platforms?

July 5, 2016

Mickey Alam Khan is editor in chief of Luxury Daily Mickey Alam Khan is editor in chief of Luxury Daily

 

For seasoned observers of the waltz between Silicon Valley and media companies, Facebook’s decision a few weeks ago to tweak its newsfeed algorithm in favor of friends and family chatter did not come as a surprise. Let this lesson be learned: social media is more about social and less about media – this is a truism of this Digital Age.

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