Columns
November 24, 2015
Brian Heikes is vice president of product at 3Cinteractive
By a Luxury Daily columnist
{"ct":"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","iv":"3b6f7d972d2a6481fc0fbd679dc48898","s":"b227275652f65cf2"}
Share your thoughts. Click here