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Jewelry

SIHH leverages social, hosts public for first time amidst waning watch interest

January 24, 2017

Van Cleef & Arpels' Poetry of Time Van Cleef & Arpels' Poetry of Time

 

With sales in the luxury watch category continuing to decline, digital marketing has become a catalyst for brand exposure, especially at traditionally closed-door events such as Salon International de la Haute Horlogerie.

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