Research
December 28, 2011
By Rachel Lamb
Simplicity is one of the most important factors for consumers deciding when and how often they interact with brands across all channels, according to findings from the 2011 Global Brand Simplicity Index by Siegel+Gale.
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","iv":"0c5214bff1bee09ff7c28fcc7e585845","s":"e72f07f6129ddb2a"}
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