Research
December 28, 2011
By Rachel Lamb
Simplicity is one of the most important factors for consumers deciding when and how often they interact with brands across all channels, according to findings from the 2011 Global Brand Simplicity Index by Siegel+Gale.
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","iv":"21447b9900053611fc97d24448c97161","s":"46a04d92c1f8da48"}
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