Research
December 28, 2011
By Rachel Lamb
Simplicity is one of the most important factors for consumers deciding when and how often they interact with brands across all channels, according to findings from the 2011 Global Brand Simplicity Index by Siegel+Gale.
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yXPBLyFJSYyM\/\/3oWaNmn4D\/\/SpQjTEef5o16+c\/AY+rNsPI7kNBwDvmTcFI3tBH8y5B+JrYvAgwhSpVJagqKUqaezI\/r2LRORX35QxAX4OQKGYCG0dPL6e16b4rRxSsO5hztkeD0jZKRcn79QGxZGCu+k03arF8OjFqWk2titvrQf8W7XP1324xCIGSPQNdYut\/n++SP8iTWGXU8moNMyQhJL\/pG15SUG1Qwqly0Sjfq8GdcpuIKh4A07M+7thKeCYRx4xfy29ZcEep\/bGAq\/ty50auRqZJbyLseQspv9Aftckj\/Ge\/NHRCZgqoObXWrE2QSaXAQU5agN6DF+LbCq023nO9tFBwBh610\/IG7k6gSOaJyj4cVN9CbG4ohpMUf9U5t6ZFliGq3a3slXJLofsA755ldJkQ05kNyGaRIRBTRretZd4FsoUAyPfP5Cc2G73kzIxhHk\/gyN02DH7xfUQR\/qJk6GsIw7+apJECKIPiOhFvhMYmr0NVCNW3A9n1ZmyV4iQcd6YmINzLU9HDkNN4NAE0d3PWk2kBPlD23Ss0TRJ2iiIPot2clUcGJzG0F\/qFntVurg3enRZYUnvSGb2IcKW6LMWERhjn2DJWiuykP4nTUWlkVnvddhE05G6HIOPFuk0uuOgWx9hgAVNkY24ZtERCRqzkrSSIkxYjS6onM1u6diy45qKOBvDIldT59m6+Qou1tm24iBi425T7yUv\/9tWrJSk03eQuE7N9OXURjWFR\/FCEWzzbnWEd4JpEkLhkiN8Puy20MEGb2FLCxfTigqbn82wxH8c78ZOa0zX2ZWKI+P8Ubu5qu0vBQ\/rYVcfUxrBrWfNtlb9zE\/rBBQXlrztgKFWMJALb6XQqzajrsuc+xS91dteTYQVUpNX6U3jZb\/KC+vAPN1W9KJ+5p8yKpxVQgKBRA5obA8rKfIN5QvJOuKlYi\/wfRGKS1QiJVIkizoI40GI4RV8USXkWZjsIjjXagvOM2j7fdhAZdAVRKnF9YU\/+1iJr\/ExXBIFrme2JwC\/nWbVbvoNmsIsFiMefNz2mxLff+IsIvdeMsbPLy8cojDBEh\/QSPlk2PnJAs3vlfYsiILfb9UG8JAkgThppkKYePFELDP2bho6RG0a7MkKsdKZqcXsAGP2No3+WEYxcb4b8U3l3o9S\/cVFaJged8viu8lYdhTGKrNEcqGh1\/6F3\/8JwnnxACt+wS45CbeVYgPVr3KdJzxOu+fj3Ifl2DZ8QMAWQ2+cAQGdpapVVSyJoR1MIEwY\/CftCwFNXUjkKF8QXVLpMCMJp2ofVGDM22YCUolW1e8BD9mLsv1Pif43S0jF0sxkr8qX5VVrInIOOjB4Bg8s8YiAnSnWRxhLVk9gUosdIyn4kUygZ7b1IE31wp6V3NOrIyUHnH9dHhLrC5KydcfAV2Bz4Tsu\/R8fb1d\/eQobKWqSW2yARj8IjC1JMFxW90jyWN4TQWYvgDeovHfc11ZcKpEHN\/e7vNyFXAeRYOwK6rRbmu1rvtMmuTV\/e0LcHaSIgZ4yuUJFoEg9LCzstBj8aqRN9P9WVxRqGewZjVkksN5P1xhEI+lnz8u6u93y4zq3I6iefSpVYXgetpDvA\/2Erck20QcRU7WvjS8HqaWJ3kvkqwnkHwanriChh5J\/6TK4pe4J4zhYNOrDWmTmczo8TdmTnOKf03o8TMYmp6o2i6Qn8hvksAqzeJO0PeLX9lG\/BZ2Iat9JAxFj+f65kqXyi5X8MBB\/ZBNwgH9tZrcwt6yE53jCD5qYkbwwgscfPCNF+fciy\/0soSzeM+cB22jmw4vE7h6FZbiIO44x5aBfSIZSJaky3PkxSkUO8J8zncaV0CQ6KjAgtIGspV1HKCdO0yjJ7vWLjliJbTO4B0yWMO2TGCh\/OrlAXdObj8hK2drCytZbs8I4C3lL+LyQQF2USqBo3izUmsH\/Z3IMREFPcPT\/6iM\/W88GdKRa1cLEAa0k2z21j8\/6uVu\/sLLzELx4vfGq4q8jqx9EyX2kJ2moEYU\/HtYwqlUTTknYBd31oQEY4KzZvUJo7Qw1GD+3aXV","iv":"ade1bdf754a155be628e0e043cf63a1e","s":"2280309dadd19129"}
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