Research
December 28, 2011
By Rachel Lamb
Simplicity is one of the most important factors for consumers deciding when and how often they interact with brands across all channels, according to findings from the 2011 Global Brand Simplicity Index by Siegel+Gale.
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","iv":"1b9f5fef0b025ae6d805682587f3ceca","s":"70f0980c3a68c772"}
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