Retailers are increasingly dipping their toes in mobile commerce and many are turning to simple technologies such as responsive design to quickly repurpose their ecommerce sites. However, that is no longer enough, nor effective.
{"ct":"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","iv":"4a683b58c7771da2b7d46c5003c8961b","s":"de43f6938fc91a71"}