Research
May 29, 2012
By Chantal Tode
Retailers are successfully using SMS campaigns to build their mobile opt-in databases as well as to drive in-store and online traffic, according to a new report from Cellit.
{"ct":"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","iv":"bce88b65f33e04b87fdd667c7804811e","s":"b1dfc227bdd6b284"}
Share your thoughts. Click here