Luxury Daily
The authority in luxury news.
Dec. 18, 2025
  1. Ruinart reveals annual Carte Blanche creative collaboration
  2. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  3. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  4. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
  5. Moncler returns to the slopes for Grenoble campaign
  6. Capri Holdings closes Versace divestiture
  7. Louis Vuitton courts rapper Future as ‘Friend of the House’
  8. Dior builds five-story statement flagship in Beijing
  9. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  10. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Columns

SMS is no longer the ugly duckling of marketing

March 22, 2016

Kalin Kassabov is cofounder/CEO of ProTexting Kalin Kassabov is cofounder/CEO of ProTexting

 

By Kalin Kassabov

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Ruinart reveals annual Carte Blanche creative collaboration
  2. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  3. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  4. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
  5. Moncler returns to the slopes for Grenoble campaign
  6. Capri Holdings closes Versace divestiture
  7. Louis Vuitton courts rapper Future as ‘Friend of the House’
  8. Dior builds five-story statement flagship in Beijing
  9. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  10. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
VIDEOS
More Videos

MORE IN Columns
Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
Luxury Unfiltered: The luxury market will lose the middle ground in 2026
Luxury Unfiltered: The one question most luxury CEOs cannot answer
Luxury Unfiltered: Visuals versus emotions, and the mistake most luxury brands make
Luxury Unfiltered: The hidden force behind pricing power in luxury



RECENT ARTICLES
Matches plots second act under new ownership
Dior builds five-story statement flagship in Beijing
Louis Vuitton shares names of final Watch Prize contestants, jury members

‘Sound. Elevated.’ from Bang & Olufsen marks centennial
Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
Dior, Rizzoli to release book on Lady Art project