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Snapchat enables intimate storytelling during fashion month

March 13, 2015

Michael Kors was one of the brands using Snapchat to keep consumers checking their phones during fashion month Michael Kors was one brand using Snapchat to keep consumers checking their phones during fashion month

 

By Sarah Jones

Fashion brands embraced Snapchat this season to give their consumers secret insider content, providing more access to the inner workings of putting on a runway show.

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  5. Seabourn to broadcast 2026 World Cup aboard luxury cruises
  6. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  7. Aman welcomes warmer weather with ecotourism boost
  8. Chanel unleashes ‘From Dream to Reality’
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