Marketing
February 20, 2018
Snapchat's latest update creates a rift between users and influencers. Image credit: Snap
By Danny Parisi
Earlier this month, Snapchat rolled out a major update to its user interface, segmenting brand content and user content into two distinct pages along with a number of other changes, to massive user disapproval.
{"ct":"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","iv":"6e877e494e11b15513c895e8ee6e95c9","s":"236b5eaffa270689"}
Share your thoughts. Click here