Marketing
February 20, 2018
Snapchat's latest update creates a rift between users and influencers. Image credit: Snap
By Danny Parisi
Earlier this month, Snapchat rolled out a major update to its user interface, segmenting brand content and user content into two distinct pages along with a number of other changes, to massive user disapproval.
{"ct":"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","iv":"d5c0e700653eb2f933acd055111060f6","s":"d54e5ccda5423a7b"}
Share your thoughts. Click here