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Marketing

Social beats television in impact on purchasing decisions: report

July 21, 2016

Social media is influencing purchasing decisions Social media is influencing purchasing decisions

 

By Chantal Tode

Seeing a positive post or product review on social media impacts the decision to buy for more than three times as many people compared to those seeing a television advertisement, according to a new report from Influence Central.

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  1. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  2. WeChat cannot be overlooked by luxury brands in China
  3. Estée Lauder shares fresh spring romance in fragrance effort
  4. Estée Lauder establishes new diversity, racial equity division
  5. L’Oréal adopts ‘green science’ business approach
  6. Day’s wrap: Estée Lauder, L’Oréal, UK tariff lift, Bloomingdale’s, Yu Prize
  7. Is China killing off its “Little Fresh Meat”?
  8. Brand elevation: Why and how prestige brands have to be built differently in the Digital Age
  9. Audemars Piguet zooms in on the precision of watchmaking
  10. British luxury producers relieved over aerospace tariff suspension
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