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Marketing

Social beats television in impact on purchasing decisions: report

July 21, 2016

Social media is influencing purchasing decisions Social media is influencing purchasing decisions

 

By Chantal Tode

Seeing a positive post or product review on social media impacts the decision to buy for more than three times as many people compared to those seeing a television advertisement, according to a new report from Influence Central.

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  1. Lifestyle beating location as key motivator for wealthy home-buyers
  2. Safilo goes for sustainability with use of regenerated nylon for licensed and owned eyewear
  3. Understanding the returns behavior of US shoppers
  4. Farfetch introduces weekly drop of curated fashion as traditional cycles come under pressure
  5. Day's wrap: Yoox, Vogue Italia, Mercedes-Benz, Fortnum & Mason and Women in Luxury 2020
  6. FT's Jo Ellison on how she re-imagined "How To Spend It" for new era
  7. Day's wrap: Rihanna, Ferrari, Anya Hindmarch and Farfetch
  8. Rihanna, Ferrari, Anya Hindmarch and Farfetch
  9. Gucci debuts #accidentalinfluencer digital project for Gucci Tennis 1977 sneaker
  10. Neiman Marcus steps up game with Kate Upton in spring campaign
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