Marketing
July 21, 2016
Social media is influencing purchasing decisions
By Chantal Tode
Seeing a positive post or product review on social media impacts the decision to buy for more than three times as many people compared to those seeing a television advertisement, according to a new report from Influence Central.
{"ct":"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","iv":"1aed018f497bbfab16455a155d3574ef","s":"9d5397f1bb4cc357"}
Share your thoughts. Click here