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Marketing

Social beats television in impact on purchasing decisions: report

July 21, 2016

Social media is influencing purchasing decisions Social media is influencing purchasing decisions

 

By Chantal Tode

Seeing a positive post or product review on social media impacts the decision to buy for more than three times as many people compared to those seeing a television advertisement, according to a new report from Influence Central.

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  1. Gucci mixes futurism and fairytales in new stunning campaign
  2. Nordstrom to unveil Virgil Abloh pop-up
  3. Patek Philippe expands watch discovery through digital format
  4. Bentley partners with interior designer Breegan Jane to highlight hybrid
  5. Nordstrom, Dior, Sotheby's, luxury auto and Four Seasons
  6. Tom Ford tantalizes new fragrance with eerie campaign
  7. Customers spending less, shopping sooner for holidays: report
  8. Dior channels beloved Toile de Jouy motif into home offerings
  9. Day’s wrap: Nordstrom, Dior, Sotheby's, luxury auto and Four Seasons
  10. Sotheby's auctions coveted Michael Jordan jersey
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