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Jan. 18, 2022
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Marketing

Social beats television in impact on purchasing decisions: report

July 21, 2016

Social media is influencing purchasing decisions Social media is influencing purchasing decisions

 

By Chantal Tode

Seeing a positive post or product review on social media impacts the decision to buy for more than three times as many people compared to those seeing a television advertisement, according to a new report from Influence Central.

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  1. Retail needs a revamp to find success in 2022: Deloitte
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  3. Luxury retailers to hang on to pricing power this year after strong holiday season
  4. Day’s wrap: Gucci, Burberry, Tag Heuer, Sotheby’s and Martin Luther King Jr. Day
  5. Audi offers vision of progress in Janelle Monáe campaign
  6. What luxury brands need to know to succeed in the new metaverse
  7. 82pc of consumers have participated in social commerce
  8. What changing lifestyles mean for luxury
  9. Gucci unveils ‘SuperGucci’ NFT artwork project with Superplastic
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