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Maison Martin Margiela plays on nostalgia via fragrant storytelling

October 22, 2014

Fashion brand Maison Martin Margiela has introduced new two fragrances to round out its olfactory narrative collection, Replica.

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Dior, Louis Vuitton target women who rule in W magazine’s October issue

October 22, 2014

Christian Dior, Louis Vuitton and Céline positioned their advertising campaigns within the spotlight of W magazine’s “New Royals” profiles in the imprint’s October edition.

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Brand experiences shaped by people on the front lines: BCG

October 21, 2014

The perception of a brand tends to be splintered, with customers, employees, investors and influencers all holding differing views that can end up muddling a brand’s image, according to a report from Boston Consulting Group.

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Holland & Holland, The Dalmore partner for bespoke chess set

October 20, 2014

British gunsmith Holland & Holland is expanding its lifestyle offerings beyond hunting apparel and accessories to appeal to a different gaming interest.

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Tod’s ignites ecommerce sales with online only handbag promotion

October 20, 2014

Italian leather goods brand Tod’s is giving newsletter subscribers the opportunity to purchase a limited-edition handbag exclusive on its Web site.

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Hong Kong consumers spend 4x more on apparel than US counterparts: report

October 20, 2014

Hong Kong is seeing a rise in ecommerce trends due to low government restrictions and because the city’s consumers are becoming more familiar with Western brands through travel, according to a report by Borderfree.

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Robb Report shares trusted aviation knowledge in October issue

October 20, 2014

Private aviators such as Gulfstream, NetJets and Sentient Jets aimed for brand awareness by participating in Robb Report’s Private Aviation Buyer’s Guide included in the October issue.

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Leveraging blogger interactions can educate consumers via relatability

October 17, 2014

NEW YORK – For brands navigating the digital landscape, partnering with bloggers and influencers can help reach intended audiences, according to panelists Oct. 15 at Luxury Interactive 2014.

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WSJ. magazine’s October issue expands reach for advertisers

October 17, 2014

Chanel, Louis Vuitton and Bulgari turned to WSJ. magazine’s October issue to take the imprint’s affluent readership on an “incredible journey” of fashion and travel.

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Effective branded partnerships call for narrative context

October 16, 2014

NEW YORK – Appropriate and effective branded partnerships must reflect the collaborators’ mutual understanding of the target consumer, according to a WealthEngine executive at Luxury Interactive 2014 on Oct. 14.

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