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Bulgari crafts anniversary documentary through YouTube films

October 31, 2014

Italian jeweler Bulgari is continuing to spread awareness for its ongoing 130th anniversary celebrations with a video series exploring different aspects of its identity.

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How not accepting Apple Pay could backfire for retailers

October 30, 2014

With mobile payments already struggling to catch on, the recent face-off between Apple Pay and CurrentC, a payments and loyalty platform developed by a consortium of retailers, could further stall adoption and end up costing merchants customers.

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Vanity Fair broadens global reach with Mexico expansion

October 29, 2014

Condé Nast-owned Vanity Fair is planning to increase its print circulation in Mexico starting April 2015.

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French brands begin countdown for long awaited Rêver2074 explanation

October 29, 2014

After weeks of mystery surrounding the Rêver2074 initiative put forth by French luxury houses and cultural institutions, the full effort will finally be explained in five days.

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Fortnum & Mason ups Halloween intiatives as holiday gains traction in the UK

October 29, 2014

British department store Fortnum & Mason is preparing to “delight and fright” consumers of all ages this Halloween with themed events and seasonal gift items.

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Dior conceptualizes fragrance origin with interactive video

October 29, 2014

French fashion house Christian Dior is building awareness for its men’s fragrance Dior Homme through an interactive video journey.

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Hennessy examines DNA for V.S.O.P Privilège Collector’s bottle

October 29, 2014

LVMH-owned cognac maker Hennessy is exploring the “genome of a grape” through its latest artist collaboration.

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IWC answers consumer demand with unisex Portofino watch series

October 28, 2014

Switzerland’s IWC Schaffhausen has debuted a timepiece collection geared toward both men and women to reflect current horology trends.

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Veuve Clicquot fetes Day of the Dead to underscore celebratory uses

October 28, 2014

LVMH-owned Champagne brand Veuve Clicquot is showing the versatility of its beverage by looking beyond celebrations commonly associated with the bubbly spirit.

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Gucci, Chanel jockey for entry-level consideration in November’s Vogue

October 28, 2014

Luxury advertisers such as Gucci and Chanel targeted aspirational readers’ attention by promoting entry-level product ranges in the November issue of Condé Nast’s Vogue.

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