Christian Dior and Louis Vuitton are among the luxury marketers aiming to be seen within the fall fashion preview pages in W magazine’s August issue.
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Luxury marketers such as Gucci and Louis Vuitton aimed for increased visibility in the August issue of Condé Nast-owned Tatler.
Italian fashion label Giorgio Armani is extending the longevity of its campaign for the men’s fragrance Armani Code with a soundtrack download.
Beauty marketers continued to improve consumer interaction by extending efforts beyond purely tutorialized content that has saturated recent campaigns.
Roche Bobois and Poltrona Frau were among the high-end home furnishings manufacturers to be included in the inaugural summer issue of Luxe Interiors + Design’s San Francisco edition.
Eighty-four percent of luxury marketers host events to reach ultra-high-net-worth individuals, according to the latest report from Wealth-X.
Luxe Interiors + Design’s New York edition is staging a Hamptons takeover with the introduction of a special edition supplement specific to Long Island’s East End.
France’s Louis Vuitton is reinterpreting the house’s codes and visual imagery under the direction of Nicolas Ghesquirère for his first advertisement campaign as creative director.
During the first half of the year, jewelers and watchmakers paired heritage with emerging ventures to highlight more than collections.
A new study conducted by social media advertising technology company Adaptly, Facebook and fashion and lifestyle Web site Refinery29 demonstrates the value of sequencing advertisements to consumers.