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Net-A-Porter pushes Porter subscriptions as first anniversary nears

December 19, 2014

British ecommerce retailer Net-A-Porter is looking to increase circulation for its print publication Porter for the new year through a holiday email blast.

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Kenzo Parfums stops traffic with decorated Flower bus

December 19, 2014

Parisian fashion label Kenzo aimed to build awareness for its Flower by Kenzo fragrance by driving around the streets of Paris.

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Luxury FirstLook 2015 New York Jan. 13: Four Seasons, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, NetJets, Hunton Powerboats

December 19, 2014

Registration is open for the third annual Luxury FirstLook: Strategy 2015 conference Tuesday, Jan. 13 featuring speakers from the Four Seasons Hotels and Resorts, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, NetJets, Hunton Powerboats, SANDOW, Luxury Portfolio, Sleuth and The Luxury Institute.

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Luxury FirstLook 2015 New York Jan. 13: Four Seasons, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, NetJets, Hunton Powerboats

December 19, 2014

Registration is open for the third annual Luxury FirstLook: Strategy 2015 conference Tuesday, Jan. 13 featuring speakers from the Four Seasons Hotels and Resorts, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, NetJets, Hunton Powerboats, SANDOW, Luxury Portfolio, Sleuth and The Luxury Institute.

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Fortnum & Mason asks for consumers’ insight to shape new Web site

December 19, 2014

British department store Fortnum & Mason is asking for feedback in regards to its new beta Web site to ensure the best experience for consumers.

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Luxury advertisers stand out in December’s Vogue via sensory tactics

December 19, 2014

Luxury advertisers such as Gucci and Jimmy Choo promoted high-priced, as well as entry-level, products in Condé Nast’s December Vogue to spur gifting ideas.

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How marketers can leverage revamped iOS notification widget

December 19, 2014

As marketers begin to get a feel for iOS 8’s capabilities, it is clear that the software is an enabler for highly targeted and location-driven mobile marketing efforts, and marketers should take advantage by integrating their apps with features such as the notification widget.

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Luxury FirstLook 2015 New York Jan. 13: Four Seasons, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, NetJets, Hunton Powerboats

December 18, 2014

Registration is open for the third annual Luxury FirstLook: Strategy 2015 conference Tuesday, Jan. 13 featuring speakers from the Four Seasons Hotels and Resorts, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, NetJets, Hunton Powerboats, SANDOW, Luxury Portfolio, Sleuth and The Luxury Institute.

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Robb Report’s purchase by Rockbridge to spur editorial growth

December 18, 2014

After months of negotiations, luxury lifestyle magazine Robb Report has been sold to a private equity firm for an undisclosed sum.

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Hermès links holiday to travel with Departures mobile effort

December 18, 2014

French leather goods maker Hermès is targeting the affluent readers of Departures’ mobile-optimized Web site with a holiday advertisement.

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