Marketing

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Bespoke experiential marketing still best way to target ultra-wealthy: report

April 18, 2014

Luxury industry insiders appear to be less optimistic about the state of their business, according to a new report by Wealth-X.

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Luxury marketers promote philanthropy efforts in Vanity Fair’s May issue

April 18, 2014

Gucci and Estée Lauder were among the marketers to promote charity initiatives in the May edition of Condé Nast-owned Vanity Fair.

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Tod’s diverges from conservative aesthetic for iconic shoe campaign

April 17, 2014

Italian leather goods brand Tod’s is highlighting its Gommino loafer with an advertising campaign that spans print and digital.

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Robb Report introduces healthcare imprint with popular April Car of the Year edition

April 17, 2014

Ralph Lauren, Ermenegildo Zegna and Barneys New York placed front-of-the-book advertisements in the April “Car of the Year” issue of Robb Report to reflect the fashion sense of affluent men who are interested in automotive coverage.

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Brands begin to register .luxury domain names

April 16, 2014

The generic top-level domain name .luxury is now available for sale to the general public, giving brands the opportunity to further define their status online.

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Baume & Mercier reinforces joyful side in Peter Lindbergh campaign

April 16, 2014

Switzerland’s Baume & Mercier is promoting an identity as a watchmaker that celebrates life moments with a new advertising campaign.

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Perception of invulnerability leads to highly-strategic shopping trends: survey

April 10, 2014

The top 10 percent of affluent consumers have adopted a sense of invulnerability following the 2008 recession that has affected how they approach the purchase of luxury goods and services, according to a new survey conducted by YouGov.

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WSJ. magazine examines the state of taste as ads rise 22 percent

April 10, 2014

The Wall Street Journal’s monthly supplement WSJ. magazine is reinforcing the publication’s pillars in the inaugural “Taste” issue that hit newsstands and mailboxes April 5.

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“Made In Italy” prestige begins with the Romans: Caruso Exec

April 9, 2014

NAPLES, FL – The president of Italian menswear brand Caruso argued at the Luxury Summit 2014 that centuries of fine living lend the “Made in Italy” phrase a distinct flavor.

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Addressing target consumers’ sensibilities key to branded storytelling

April 9, 2014

NAPLES, FL – Storytelling helps to sell goods, but brands must learn the story of the collective “me,” according to a panel discussion at the Luxury Summit 2014.

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