Marketing

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Luxury marketers give glimpse of fall fashions in W’s August edition

July 25, 2014

Christian Dior and Louis Vuitton are among the luxury marketers aiming to be seen within the fall fashion preview pages in W magazine’s August issue.

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Gucci, Louis Vuitton go for early fashion push in August edition of Tatler

July 23, 2014

Luxury marketers such as Gucci and Louis Vuitton aimed for increased visibility in the August issue of Condé Nast-owned Tatler.

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Armani embraces Soundcloud to extend campaign awareness

July 22, 2014

Italian fashion label Giorgio Armani is extending the longevity of its campaign for the men’s fragrance Armani Code with a soundtrack download.

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Top 10 luxury beauty and personal care efforts of H1

July 21, 2014

Beauty marketers continued to improve consumer interaction by extending efforts beyond purely tutorialized content that has saturated recent campaigns.

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Luxe Interiors + Design continues expansion with debut San Francisco imprint

July 18, 2014

Roche Bobois and Poltrona Frau were among the high-end home furnishings manufacturers to be included in the inaugural summer issue of Luxe Interiors + Design’s San Francisco edition.

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ROI of events exceeds all other marketing initiatives: report

July 17, 2014

Eighty-four percent of luxury marketers host events to reach ultra-high-net-worth individuals, according to the latest report from Wealth-X.

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Luxe Interiors + Design boosts regional awareness via Hamptons imprint, event

July 16, 2014

Luxe Interiors + Design’s New York edition is staging a Hamptons takeover with the introduction of a special edition supplement specific to Long Island’s East End.

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Nicolas Ghesquière creates visual narrative for first Louis Vuitton campaign

July 16, 2014

France’s Louis Vuitton is reinterpreting the house’s codes and visual imagery under the direction of Nicolas Ghesquirère for his first advertisement campaign as creative director.

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Top 10 jewelry and watch brand efforts of H1

July 16, 2014

During the first half of the year, jewelers and watchmakers paired heritage with emerging ventures to highlight more than collections.

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Sequenced call-to-actions superior to sustained ads: report

July 16, 2014

A new study conducted by social media advertising technology company Adaptly, Facebook and fashion and lifestyle Web site Refinery29 demonstrates the value of sequencing advertisements to consumers.

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