As brands and retailers continue to lean toward digital-only initiatives to share merchandise with consumers, the role of direct mail catalogs has changed but is not dwindling.
U.S. department store chain Barneys New York took its gift guide into Tumblr territory with a series of Graphics Interchange Format, or GIF, animations featuring holiday products.
French fashion house Chanel is continuing to promote its upcoming movie with both a new teaser video and a trailer to build up anticipation for the full release Dec. 10.
New York retailer Bergdorf Goodman chose a social approach to releasing its children’s holiday gift guide that asks its Facebook fans to share the worst gifts they received in their youth.
French atelier Céline is aiming to attract readers to its mobile look book through a large advertisement featured on The New York Times’ mobile Web site.
Italian atelier Prada released a video partner to its Resort 2014 print campaign that focuses on accessories to target consumers shopping during the holiday season.
Breguet, Hermès and Ralph Lauren continued the holiday push in the 30th Annual Gift Guide found in Robb Report’s December issue to appeal to wealthy subscribers as they browse the extravagant gifts featured in the publication.
Italian fashion house Versace has officially confirmed Stefani Germanotta, better known as Lady Gaga, as the face of its spring 2014 campaign, a departure for the brand that usually uses models rather than celebrities in print ads.
Luxury hotel brands such as Luxury Collection and Peninsula Hotels and Resorts stood out among the pages of Financial Times’ “How To Spend It” magazine supplement sent to subscribers of the newspaper on the weekend of Nov. 16 and Nov. 23 to pique the interest of its affluent readers who may plan to travel for the holidays.
Dolce & Gabbana, Louis Vuitton and Gucci placed new or elaborate campaigns in Condé Nast’s Vogue to hit a final resounding note before holiday shopping hits its stride.