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Chanel prompts romantic self-gifting with beauty guide

February 9, 2016

French fashion house Chanel is inspiring consumers to love themselves in a romantically themed email touting its beauty products.

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Dior expresses plurality for men’s collection film

February 9, 2016

French fashion house Christian Dior has cast men from different career verticals to showcase that the Dior Homme consumer is not a singular vision.

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Michael Kors celebrates Lunar New Year with Chinese app debut

February 9, 2016

Coinciding with Lunar New Year, U.S. fashion label Michael Kors is launching its first campaign on popular Chinese social photography application “in.”

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Is Twitter’s $1M price tag for branded emojis worth it?

February 9, 2016

Twitter’s $1 million price tag for branded emojis during the Super Bowl suggests takers such as Anheuser-Busch and PepsiCo see significant value in the still-new marketing tactic, but others should get a handle on measurement before diving in.

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Mandarin Oriental and Chopard partner for International Women’s Day

February 8, 2016

Mandarin Oriental, Barcelona, Spain, is showcasing its international spirit, as it will work with Swiss jeweler Chopard to celebrate a Russian holiday.

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Burberry updates fashion calendar to meet global demand

February 5, 2016

British fashion house Burberry is disrupting the fashion calendar with the decision to whittle down its four yearly presentations down to two.

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Affiliate marketing offers alternative to crowded content marketplace: Forrester

February 5, 2016

Industry shifts have led to a breakthrough in affiliate marketing, according to a new report by Forrester and Rakuten Marketing.

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Announcing Mcommerce Summit 2016 New York May 5

February 5, 2016

Register now for the nation’s No. 1 conference focused on how retailers are tapping mobile for driving on-device and in-store transactions and how mobile commerce will immensely influence consumer shopping decisions in 2016. Hear speakers from Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners share mcommerce strategy and best practice.

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47pc want real-time promotions – few retailers offer them: report

February 4, 2016

Substantially more shoppers want to use their smartphones while shopping compared with a year ago, but retailers are not moving fast enough to meet consumers’ increasingly sophisticated mobile needs, according to a new report from Accenture.

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Pucci twists, tweaks past for spring/summer 2016 ad campaign

February 3, 2016

Italian fashion house Emilio Pucci’s spring/summer 2016 advertising campaign is a reflection of creative director Massimo Giorgetti’s “new rule-breaking dictate.”

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