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Luxury Insights Summit 2015 New York, April 29: Register now to learn from industry experts

April 1, 2015

Join speakers from YouGov, Interbrand, Shullman Research Center, Boston Retail Partners, McCann Truth Central, Havas Media, Ipsos and Wealth-X at the exclusive Luxury Insights Summit 2015 in New York on Wednesday, April 29. Registration limited to 75 attendees.

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Top 10 luxury brand mobile marketers of Q1

April 1, 2015

In the first quarter of 2015, marketers used mobile touchpoints to enhance simple interactions such as a catalog browsing as well as to strengthen the physical experience at a branded retrospective.

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Vertu dials into affluent lifestyle with experiential touchpoints

April 1, 2015

British smartphone manufacturer Vertu is encouraging consumers to #LiveExtraordinary through the use of services included when its mobile devices are purchased.

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Missoni goes psychedelic with new campaign video for spring

April 1, 2015

Italian fashion label Missoni is looking to brighten consumers’ moods by releasing its fun and quirky spring/summer 2015 campaign video.

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Condé Nast exec: Mobile advertising is about motivation, not just impressions

April 1, 2015

NEW YORK – A Condé Nast executive at the 2015 Mobile: IAB Marketplace said opportunities in mobile lie in stepping up to find alternatives to the inert creative that does not speak to consumers that has been a mainstay of the mobile revolution so far.

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Luxury Insights Summit 2015 New York, April 29: Register now to learn from industry experts

March 31, 2015

Join speakers from YouGov, Interbrand, Shullman Research Center, Boston Retail Partners, McCann Truth Central, Havas Media, Ipsos and Wealth-X at the exclusive Luxury Insights Summit 2015 in New York on Wednesday, April 29. Registration limited to 75 attendees.

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Watchmakers tout craftsmanship in face of changing industry at Baselworld 2015

March 31, 2015

Despite changes in the Swiss franc exchange rate and the introduction of a number of high-tech wearables, many of the presenting watchmakers at Switzerland’s Baselworld 2015 maintained traditional ethos.

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Monetizing social media can hurt luxury branding: Spring exec

March 31, 2015

NEW YORK – A luxury brand’s digital presence should be more about storytelling and branding than driving direct response, according to panelists at the Columbia Business School Retail & Luxury Goods Conference March 27.

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Lexus hosts rap battle to generate interest in latest model

March 31, 2015

Toyota Corp.’s Lexus is hosting a talent show of sorts with “The Tonight Show Starring Jimmy Fallon” to find the best rapper.

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Le Pan magazine explores wine industry with focus on Chinese consumption

March 31, 2015

Le Pan, a new international magazine and Web site, is aiming to redefine coverage of the fine wine industry with an emphasis on modern-day fine living.

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