Marketing

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Starwood promotes latest St. Regis opening via experiential touchpoints

March 3, 2015

Starwood Hotels & Resorts is celebrating the opening of its latest property, The St. Regis Istanbul, with a private screening of a short film dedicated to the hotel and city.

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Estée Lauder Cos. aims campaign at millennials with Gabriella Wilde

March 3, 2015

Beauty marketer Estée Lauder Cos. is continuing to look toward younger consumers with the announcement of Gabriella Wilde as the newest face of its portfolio of brands.

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Bang & Olufsen romances consumers for 90th anniversary

March 3, 2015

Danish audio and video brand Bang & Olufsen is celebrating its ninetieth anniversary by creating a “live illustration” of a love affair spanning from the 1920s and into the future.

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Gucci shadows songwriting journey while beginning its own evolution

March 3, 2015

Italian fashion label Gucci is musing on the creative process with a short video that features Swedish singer-songwriter Lykke Li.

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Armani links runway apparel to backstage beauty via couture cosmetics

March 3, 2015

Giorgio Armani Beauty is showing that the same attention reserved for its couture fashions is also extended to its cosmetic collection, designed specifically backstage at its runway show.

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Staying ahead of the consumer is key

March 3, 2015

Luxury marketers are starting to target the technology-first millennial consumer, a challenge that requires brands to be innovative to see positive results.

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Dior, Ralph Lauren appeal to sentiment in DuJour’s spring edition

March 3, 2015

Dior, Ralph Lauren and Chloé were among the advertisers promoting new collections in the advertising pages of DuJour’s spring edition, resulting in a 15 percent increase from the year-ago.

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Who are the most popular luxury CEOs?

March 2, 2015

Telsa’s Elon Musk’s disruptive ideas have made him the most searched for CEO, according to research from Digital Luxury Group that ranks luxury leaders based on search engine popularity.

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Apple Watch aims for fashion recognition with Vogue ad placement

March 2, 2015

Technology manufacturer Apple has unveiled the first advertising effort for its Apple Watch in Vogue magazine’s March edition.

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Brands must target digital strategies to local culture in Japan

March 2, 2015

L2’s recent report on the Japanese and South Korean luxury markets emphasized the need for brands to use digital strategies and local platforms to appeal to consumers.

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