An Alterian study, which found that less than one-third of companies have a strong understanding of social media conversations happening around their brand, has some very important implications for luxury marketers.
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","iv":"bbd22bcd08a7d43aded34b45fe5982cd","s":"bafd88aaf5b229b2"}